15 August 2022 20:36



Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Indian media are diverse, with numerous outlets operating in English and multiple regional languages.

The sector has been hard hit by the pandemic, with falling advertising revenues and widespread journalistic layoffs. Despite a devastating second COVID wave, which also claimed the lives of several journalists, the sector is showing signs of recovery.

Television brands India Today TV, BBC News and NDTV 24x7 are the most popular offline brands with our mostly English-language internet-using survey respondents, along with national newspapers such as the Times of India, Hindustan Times, and The Hindu.

Print and broadcast television channels are selfregulated in India, with several television channels infamous for sensationalising news and conducting polarised debates. Print media recovered from the pandemic slump with an overall reported revenue growth of 20% in 2021,108 including a strong bump from advertisements. But legacy media platforms are facing stiff competition online from vibrant, digital-born brands that pursue independent journalism. Many rely on non-profit revenue models, such as grants and reader donations to supplement advertisements.

Other digital-born brands such as Newslaundry are entirely driven by subscriptions and donations. The Wire takes strong editorial positions that are anti-establishment and investigative in nature, while Newslaundry eschews editorial positions altogether and believes in portraying diverse viewpoints from the ground. The News Minute caters specifically to news from South India while The Quint aims to build community partnerships through its citizen journalism initiatives and fact-checking services, in addition to regular news. The digital market saw an overall growth of 29% in 2021, with advertising and subscription revenues growing at 29% each.

India is a strongly mobile-focused market, with 72% accessing news through smartphones and just 35% via computers. News aggregator platforms and apps such as Google News (53%), Daily Hunt (25%), InShorts (19%), and NewsPoint (17%) have become an important way to access news and are valued for convenience. Social media are popular in India, with a significant number in our surveyed audience using YouTube (53%) and WhatsApp (51%) for accessing news.

Short-form video app TikTok was banned in 2020 for security reasons, along with several other Chinese apps, but is being replaced by home-grown apps like Moj, Roposo, and Josh, along with platform-based features like Instagram Reels. The popularity of social media is a concern for policy-makers as these platforms are also rife with misinformation, as well as incessant trolling and abuse. Independent reporting suggests such behaviour is sometimes coordinated by actors close to major political parties.

In April this year, the government banned several YouTube news channels for spreading misinformation that harmed the ‘national security’ and ‘foreign relations’ of the country.111 The ban was carried out under the recent IT rules framed in February 2021 that have been challenged by social media platforms and news publishers alike. In a further development, Facebook came under intense scrutiny after media investigations revealed the platform had pushed polarising content and misinformation in the form of advertisements, favouring the ruling party BJP, during the election seasons in 2019 and 2020. Meanwhile, the Competition Commission of India (CCI), has launched an investigation into complaints that Google has allegedly abused its dominant position in the online news market. As in other countries, publishers claim they are not being compensated fairly for the content accessed via third-party digital platforms.

India is ranked 150th in the World Press Freedom Index 2022, dropping eight places from the previous year, indicating challenging times for press freedom in the country. The independent Kashmir Press Club (KPC) was forcibly taken over in January by members allegedly close to the local administration in the presence of armed police – a move the Editors Guild of India described as part of ‘the continuing trend to smother press freedom’.

Meanwhile new accreditation rules have been introduced for journalists by the Ministry of Information and Broadcasting which state, among other conditions, that accreditation could be suspended if work is deemed to harm the larger interests and sovereignty of the nation.In a move to address concerns of the right to privacy and freedom of expression of its citizens, the Supreme Court of India set up a committee to probe allegations of the use of Pegasus spyware on journalists, activists, students, and civil society members in the country.


These data are based on a survey of mainly English-speaking, online news users in India – a small subset of a larger, more diverse, media market. Respondents are generally more affluent, younger, have higher levels of formal education, and are more likely to live in cities than the wider Indian population. Findings should not be taken to be nationally representative.


India registered a small increase in news trust, improving its overall position among the 46 markets. Legacy print brands and public broadcasters, such as DD News and All India Radio, continue to enjoy high trust among the survey respondents, while 24-hour television news channels are less well trusted – along with newer digital-born brands like The Print and The Wire.

Source:Reuters Institute Report 2022

Germany, USA, South Korea, China, and Italy Top the Shortlist

New York Festivals announced the shortlist for NYFA 2022.

Chosen out of entries submitted from 60 countries, the 2022 Grand Jury, of 400+ industry innovators from 65 countries, determined the shortlist which will be advancing to the next round.

Shortlisted entries will now be judged by the 2022 Executive Jury led by Jury President and BCW Global Chief Creative Officer, Fede Garcia. The Executive Jury sessions include the return of a Live EJ in NYC and multiple digital juries all populated with industry leaders.

Winner's results will be announced next month following the completion of all jury sessions.

To view the 2022 New York Festivals Advertising Awards shortlist, please visit HERE

The New York Festival Advertising Awards will announce 2022's trophy-winning entries the week of July 15th, 2022.

Portfolio competition recognizing women and non-binary creatives; includes regional honors; no fee to enter

The One Club for Creativity and The 3% Movement have opened the call for entries for Next Creative Leaders 2022, a free competition recognizing women and non-binary creatives on the rise.

Now in its eighth year, Next Creative Leaders is a free portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership that’s changing the industry for the better.

Eligible participants are those who are stepping into leadership roles, including copywriters, art directors, designers, ACDs, newly-promoted creative and design directors with less than one year in the role, and creative teams who are doing game-changing work.

Along with naming 10 global winners based upon the highest scores, the competition also recognizes regional winners in Asia Pacific, Europe, Latin America, Middle East/Africa, and North America. A list of all previous NCL winners can be viewed HERE.

Entries highlighting a candidate’s creativity, leadership, and unique point of view must be submitted by the August 26, 2022 deadline. To make Next Creative Leaders as open and accessible as possible, there is no fee to enter.

Entrants are judged on four-to-six pieces of creative work and information about how they — and their work — are pushing the industry forward and making a positive contribution in terms of diversity, mentoring, and advocacy.

Entries will be reviewed by a jury of top creatives and diversity advocates, including past Next Creative Leaders winners, which will be announced shortly. Winners will be announced in Fall 2022.

Each NCL winner receives a one-year complimentary individual membership with The One Club, with opportunities to participate in future One Club awards juries, and complimentary tickets to a One Club professional development conference ($1,000+ value), panels, and mentorship events.

Winners also each get their work showcased on The One Club website, promotion on both The 3% Movement and The One Club social channels, and potential opportunities to speak on the annual Next Creative Leaders panel. The 10 global winners also get a dedicated profile article about them on The One Club website.

“The One Club created its own inclusion and diversity department nearly 15 years ago, and has steadily increased programming around gender equity in the workplace,” said Kevin Swanepoel, CEO, The One Club. “Next Creative Leaders is an important part of our programming because it identifies, elevates and gives voice to those who are making a real difference by opening the door and inspiring the next generation of creatives who follow in their footsteps.”

Branding for Next Creative Leaders 2022 was designed by the team of NCL 2021 winners Cara Mia Cecchini and Mia Rafowitz.

Varsha will lead the end-to-end marketing function of the organisation

Shemaroo Entertainment, the leading M&E player, today announced the appointment of Varsha Ojha as Head of Marketing and Communications of the organisation. As part of her new role, Varsha will lead the end-to-end marketing initiatives as she will be responsible for driving all aspects of brand strategy, digital marketing, and communication across all media platforms for Shemaroo, which is celebrating 60 years of entertaining India.

Varsha comes on board with almost two decades of rich experience across the entire gamut of the media industry. Before joining Shemaroo, Varsha was the Head of Marketing and Digital at Radio City and Mid-Day where she launched several industry-first initiatives and has been the recipient of numerous awards for her campaigns. Varsha will be taking up the Marketing responsibilities from Rahul Mishra as he has taken up a new role in Shemaroo heading the Web 3.0 initiatives of the organisation.

Hiren Gada, CEO, Shemaroo Entertainment commented, “We are delighted to have Varsha onboard and welcome her to the Shemaroo family. Varsha comes with the same passion for entertainment as we all do at Shemaroo. Her proven expertise and high–performance track record, combined with her belief in the power of creativity will play a key role to take our brand a notch higher.”

“Entertainment have been very close to my heart and being part of Shemaroo is going to be an exciting new phase for me. I admire brands that constantly innovate and evolve with time and it’s an honour to work with Shemaroo which has been entertaining India for the past six decades. I am thrilled to take this role and look forward to working with the dynamic team to steer the brand’s growth aligned with its overall ambitions.” concluded Varsha Ojha, Head of Marketing and Communications, Shemaroo Entertainment.

Varsha has worked across media platforms ranging from print, TV, digital, and radio which includes Sony, Disney, Zoom, Hindustan Times amongst others.

Along with launching Udan Patolas, Salt City and Avrodh 2, the content studio announced their upcoming series Scam 2003: The Telgi Story, Gandhi and Tanaav.

3 show launches, 3 new announcements and lots more from the house of Applause

Applause Entertainment, a venture of Aditya Birla Group has truly been a powerhouse of disruptive and entertaining storytelling, ever since its inception. From book to screen adaptations to Indian imaginations and Originals, the ‘soon to turn 5’ content studio has packed a ‘binge worthy’ punch with some of the best loved shows on OTT.

Recently, Applause took the internet by a storm with back-to-back announcements of upcoming shows including Scam 2003: The Telgi Story, Gandhi and Tanaav. Moreover, it’s been a jam packed June for Applause with 3 new show launches – Udan Patolas (Amazon miniTV), Salt City and Avrodh 2: The Siege Within (SonyLIV).

The second franchise of Scam will feature the story of the 2003 stamp paper scam by Abdul Karim Telgi. Gagan Dev Riar will play the lead as Telgi in Scam 2003: The Teli Story. Applause Entertainment also announced a biopic on Mahatma Gandhi, based on the writings of historian and author Ramachandra Guha. Pratik Gandhi has been roped in to play Gandhi. And lastly, announced the multi starrer Indian adaptation of the hit Israeli Series ‘Fauda’ as ‘Tanaav’, soon to stream on SonyLIV.

Moreover, after the prestigious win at the Busan International Film Festival, Applause Entertainment’s film The Rapist, directed by Aparna Sen will be screened at the London Indian Film Festival. While premium drama series remains the mainstay, Applause Entertainment plans to now foray deep into acquiring and upgrading the regional offerings and aim to have a robust comprehensive slate of content.

Page 16 of 182


We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…