24 January 2021 01:50

MediAvataar's News Desk

MediAvataar's News Desk

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As India gears up for the celebration of its 72nd Republic Day, Republic Media Network brings to you an unmissable exclusive broadcast series from the Valley of Kashmir.

Republic Media Network's Senior Consulting Editor - Strategic Affairs Major Gaurav Arya (Retd.) is all set to take India and viewers across the world to the heart of counter-terror operations at Handwara with 7 Sector Rashtriya Rifles, also known as the Rajwar Tigers.

The Rajwar Tigers are at the forefront of the counter-terror operations in North Kashmir. The four-episode series will make for unmissable viewing with Major Arya taking the audience to Ground Zero and giving them an up close and personal peek into how operations are carried out.

The series will showcase a ringside view of the invincible spirit of the Indian Army, their prowess and will bring to its audience unseen footage and untold stories, narrated by the Indian Army soldiers. The four-episode special series will feature the Rashtriya Rifles, their training and action, stories Veer Naris, widows of our martyrs, and an exclusive interview of Corp Commander of XV Corps, and much more.

Ahead of this Republic Day, the Republic Media Network salutes the forces for their boundless grit, spirit, and courage. True to its mission of ‘Nation First’ & ‘Forces First’, Republic brings to you stories of sacrifice, honor and duty.

Commenting on the upcoming broadcast series, Major Gaurav Arya said, “It is a matter of great honor and privilege to be able to tell the stories of India’s brave hearts and those who have always put the nation above self”.

“When I entered 7 Sector RR, a young army officer greeted me and said ‘Welcome home, Sir’. This is what the Indian Army is for me – home. I feel blessed” added Major Arya.

Watch the exclusive series ‘Bharat Ke Veer’ only on Republic Bharat and ‘India’s Brave Hearts’ only on Republic TV on 23rd and 24th Jan, 26th Jan, 30th and 31st Jan 2021.

Nation First. Jai Hind!

Friday, 22 January 2021 00:00

ET NOW drives ‘Vaccine For Growth’

Launches an exclusive Union Budget 2021 programming line-up

India’s leading English Business News channel, ET NOW, has announced an exclusive programming line-up in the run-up to Union Budget 2021. Driving the theme, ‘Vaccine For Growth’, ET NOW's Budget programming is set against the agenda for India's ambitions to become a $5 Trillion economy, as the country sees silver linings after the COVID-19 outbreak.

Capturing the tone and the mood for the Union Budget 2021, ET NOW offers its viewers a comprehensive 360-degree perspective of the prescription that India seeks to grow to its full potential. Amplified with state of the art AR graphics and simplified budget analysis from the most seasoned market anchors, ET NOW brings industry leaders across sectors including R S Sodhi, Managing Director - Amul, Umang Vohra, MD & Global CEO - Cipla, Vibha Padalkar, MD & CEO - HDFC Life Insurance Company, Shefali Goradia, Partner - Deloitte India, A Balasubramanian, CEO - Aditya Birla Sun Life AMC, Sunil Sundaram, MD - Sundaram Mutual Fund, Rajesh Sharma, MD - Capri Global Capital Limited , S Naren, ED and CIO - ICICI Prudential AMC, Raamdeo Agrawal, Chairman - Motilal Oswal Financial, Puneet Chhatwal, Managing Director and Chief Executive Officer – IHCL, Ashok Tyagi, Whole Time Director – DLF, Rajnish Kumar, Former Chairman - SBI amongst others to examine and decode Union Budget 2020 and put forth the nation’s economic priorities. The channel has also partnered with Deloitte India as Knowledge Partner, who will share the views of their Industry Experts on the social, political, and economic implications of the Union Budget.

Programming details below,

1. THE STREET VIEW: In the run-up to the budget, ET NOW helps the viewers you the best themes to play the market volatility and the sectors that are a complete no-go. The special show starting January 25 at 4 pm will feature best market veterans, who will analyse and decode what the D-Street wants to hear from the Finance Minister.

2. STATE OF THE ECONOMY: Presenting an on-ground report of the State of the Economy, ET NOW brings the true picture of the economy on January 25 at 7:30 pm with detailed discussions and interviews of India’s top economists.

3. INDIA DEVELOPMENT DEBATE – BUDGET SPECIAL: Starting January 25 at 9 pm, the budget special IDD will feature exclusive interviews and discussions with industry leaders to deliberate on the economy, markets and every subject that matters and lay out the budget roadmap for India. The eminent voices includes Gita Gopinath , Chief Economist – IMF, Dhruv Shringi, Co-Founder & CEO - Yatra.com, Dr. Niranjan Hiranandani, Co-Founder & Managing Director - Hiranandani Group of Companies, Anurag Katriar, President - National Restaurant Association of India (NRAI), Sanjay Sethi, MD & CEO- Chalet Hotels Ltd, Sangita Reddy, Joint MD - Apollo Hospitals & President, FICCI, Dr Ashutosh Raghuvanshi, Chief Executive Officer & Managing Director - Fortis Healthcare Limited.

4. STATE OF THE ECONOMY-Economists' Panel: Understanding the undertone of Budget 2021 from the best economic experts, Mythili Bhusnurmath, Consulting Editor, ET NOW will decode the current state of our macros with the most respected voices.

5. AGENDA FOR FM: On the eve of the Union Budget ET NOW presents the agenda that is set ahead of the Nirmala Sitharaman Finance Minister, as she tables the make-or-break Union Budget.

6. BUDGET ROUNDTABLE: A roundtable with the biggest voices of the industry to grasp the Budget expectations from the India Inc will be aired on January 27 at 8pm.

7. BUDGET & STARTUPs: What does the thriving start up community expect from the Union Budget.? A special Startup Central show on January 26 at 6pm ahead of the Budget, ET NOW will feature India’s top entrepreneurs, who will talk about their Budget 2021 wish list.

8. ECONOMIC SURVEY: THE MOOD OF THE NATION: On January 29, ET NOW will bring key voices including Krishnamurthy Subramanian, Chief Economic Advisor and Sanjeev Sanyal, Principal Economic Advisor, Dr Sajjid Chinoy, J.P. Morgan’s Chief India Economist and Abheek Barua, Chief Economist and Executive Vice President at HDFC Bank, Dr. Rathin Roy, Managing Director, ODI London amongst others to analyse the economic survey, which will chart out a path for India's revival and explore what ideas the survey will throw up in a post pandemic world.

9. BUDGET DAY: Commencing with the LIVE coverage of the FM speech, think tanks will simplify, analyse, and dissect the Budget and give real-time views as its being delivered. Tracking the economic and political impact of Budget, ET NOW will feature a series of series of in-depth discussions and interviews with key policy makers and present actionable ideas to revive India’s economic growth. As part of the strategic partnership with Deloitte India, ET NOW will also bring an exclusive Budget analysis by experts from Deloitte.



Friday, 22 January 2021 00:00

Trends Shaping Culture and Economies

Wunderman Thompson Launches Annual Future 100 Report

Reveals 100 trends that will shape 2021, from touchless travel to micropreneurs

Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.

These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors.

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors. For the first time the report also looks at work trends, as a mass shift to home working and rising unemployment upends our professional lives.

Mel Edwards, Global CEO, Wunderman Thompson commented, “At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”

Developments under the spotlight include:

Micropreneurs: Move over side hustles, there is a startup boom is in the making, fueled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move

Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how, from ancient treatments to DNA research

Mobilizing fandom: Fandoms are taking on a life of their own, moving from simply consuming pop culture to becoming amplifiers and content creators for their idols, online and en masse, with global K-pop fans leading the way

Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups

Cloud gaming: As video games become the latest media to get Netflixized, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming

Touchless travel: From check-in and baggage drop to bathrooms and in-flight entertainment, every aspect of air travel is being reimagined to minimize contact and maximize hygiene to rebuild consumer confidence in travel

Big Brands Go Circular: From Gucci to Uniqlo, fashion brands are getting into the second-hand business, driven by rising sustainability concerns and slimmer wallets

Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritized

Foraged ingredients: Not another food trend, but a beauty one, with the emergence of new skincare brands made with wild-harvested plants and promising potent results

Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time

Emma Chiu, Global Director at Wunderman Thompson Intelligence, said: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100, and behaviours which had been evolving slowly thrust into the mainstream. Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.”


SPOTLIGHT brings an exclusive curation of the best of National Geographic films from globally acclaimed filmmakers

National Geographic India has signed three sponsors for its brand new offering – SPOTLIGHT which starts on January 23, 2021. Bringing a rich legacy of over 130+ years of powerful storytelling, the brand will premiere best in class, much acclaimed films every Saturday. LIC, Accenture and KTM Husqvarna Dominar have come on board as powered by sponsors.

National Geographic India’s SPOTLIGHT will present a series of provocative and globally relevant world premium documentaries from the very best filmmakers in the world. With a robust line-up such as Rebuilding Paradise, The Cave, The Last Ice, The Virus Hunters, and many more, viewers will be taken on an awe-inspiring journey with premium, high quality and entertaining programming accompanied by stunning, arresting visuals and cinematography; true to the iconic style of storytelling from the National Geographic brand.

“We always strive to bring stories that have the power to inspire, enlighten and provoke our viewers. With SPOTLIGHT, we have curated a destination to showcase the very best of our films to engage our viewers and offer brands a unique and exclusive proposition to partner with us. We are happy to announce our partnership with esteemed brands like LIC, Accenture and KTM Husqvarna Dominar on this journey,” said Kevin Vaz, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India.



Unmasking the year ahead, CNBC-TV18 hosts the biggest digital unconference of the year on Twitter with #2021ReadyWithCNBCTV18

The day-long event witnessed Anupam Kher, CA Rachana Ranade, Amish Tripathi, Atul Khatri, DiaMirza, Alok Kejriwal, Sejal Kumar and Vikas Khanna, help the audience prepare for the year ahead~

The year 2021 – perhaps the most awaited year in modern times! After living through a year of complete uncertainty, people have been eagerly looking forward to 2021 as a year that will bring them a renewed sense ofhope and clarity. CNBC-TV18, being the thought leader in business news and ever cognizant of what their audiences need, set out to guide their audience to prepare for the challenges that the new normal will bring with itself and hosted #2021ReadyWithCNBCTV18 – Unmasking the Year Ahead on Friday, January 15, 2021, from 10 AM – 7:30 PM. The day-long digital unconference on Twitter provided the audiences with solutions-driven foresight, actionable insights and even some lighter momentsto help them face the year head-on. The channel brought together the biggest industry experts from various walks of life to share their experiences in a fun, shared-learning Q&A format.

#2021ReadyWithCNBCTV18 saw experts from across the fields of finance, film-making & entertainment, food, sustainable living, literature and entrepreneurship come together under one platform sharing their experiences and learnings from the pandemic, Challenges faced by their respective industries, Trends that will define 2021, Self-development and growth goals in 2021 amongst other wide-ranging topics. This was done as a one of a kind Twitter Q&A with the celebs and the brand, while also letting Twitter users interact with the celebritiesdirectly at the end of each session. Each celebrity saw an hour dedicated for their interaction with the CNBC-TV18 Twitter community.

Capturing the highlights from the many significant conversations of the day; Actor &UN Ambassador- Dia Mirza emphasized the importance of sustainable living and ways to make one’s life more “green”; Finance YouTuber CA Rachana Ranade shared insightful tips on ‘Financial Wellness’ by advising audiences to SIP (Save, Invest and Prosper).The extremely versatile actor Anupam Kher talked about the growing reliance on online content consumption and how it is a great source of learning for everyone; popular Indian Stand-up comedian - Atul Khatri spoke about how easy accessibility of digital media has been instrumental in advancing talents from smaller cities and the co-existence of online and on-ground events post-lockdown. Furthermore, a trendsetter in the culinary world, Michelin Star Awarded Chef, Author and Filmmaker - Vikas Khanna spoke about how post the pandemic and its grave effects, the Feed India initiative was the need of the hour and the collaborative approach that the hospitality sector must adopt to sustain and thrive in the new normal. Best-selling author and diplomat - Amish Tripathi shed light on harnessing creativity with productivityand suggested that one must try penning down their thoughts straight from the heart. Digital entrepreneur & author- Alok Kejriwal highlighted how the pandemic has taught everyone to prioritise and be judicious about their choices. He went on to say that 'Business can only get better' in the times to come with dedication, perseverance while popular YouTuber and internet personality Sejal Kumar spoke about her self-development journey and the confidence to start out on one’s ownand chase their goals.

Commenting on the campaign’s resounding success, Smriti Mehra, CEO, Business News, Network18 said, “As a forward thinking brand, we have always looked at creating opportunities to aid our audience in the best possible way and make a meaningful impact in their journey towards self-growth. This is how the notion of #2021ReadyWithCNBCTV18 was born – a truly interactive ideathat will prepare our audience to face the year with a renewed spirit of hope and positivity. Reinforcing our brand’s commitment to being the ‘Trusted Partner and Ally’ to our audiences, this activity brought together the who’s who of every industryto help navigate the challenges the New Year might throw. The response has been tremendous and we hope to do more of such exciting and value-adding endeavours in the future.”

Hemal Majithia, Founder & Chief Oktomind, OktoBuzz said, "In our constant endeavour to provide relevant and tailor-made communication, we studied the current sentiment and voice of CNBC-TV18's audience. It clearly told us that there was a big question mark in people's mind about their future in 2021. So together with the CNBC-TV18 team, we worked on creating an experience where experts and guides from various fields could unmask key trends and help Indians become #2021ReadyWithCNBCTV18."

The success of the event with the digital audience was clearly seen as it garnered a whopping 728+ million impressions and 56.2+ million reach over the course of the day, along with the event hashtag #2021ReadyWithCNBCTV18 trending at no. 3.

To catch the Twitter highlights from the event, check out: https://twitter.com/i/events/1350078852492533762?s=12

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