21 May 2022 11:41

MediAvataar's News Desk

MediAvataar's News Desk

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The tournament will be telecast LIVE across SONY SIX, SONY TEN 2 (English), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil & Telugu) channels from May 22 to June 5, 2022

Tennis fans across India can look forward to the stellar competition on clay between top seeded players like Novak Djokovic, Rafael Nadal, Daniil Medvedev, Carlos Alcaraz, Iga Swiątek, Barbora Krejcikova, and Paula Badosa among others

High advertiser interest with brands like Hyundai, Amul, Rolex, Apple, 1x News, Target One, Fairplay News, Lottoland and Dafa News coming onboard

Sony Sports Network gears up to broadcast the year’s second Grand Slam event, the Roland-Garros 2022, starting May 22, 2022. This is the first year that the Sports Network will be showing the prestigious Grand Slam and the broadcaster is going all out with LIVE coverage of the event in four languages. For the first time in India, audiences will get to watch the Roland Garros in a language of their choice, English, Hindi, Tamil & Telugu across SONY SIX, SONY TEN 2, SONY TEN 3, and SONY TEN 4 channels as well as live-stream the tournament on its on-demand OTT platform SonyLIV.

Sony Sports Network will provide the viewers with an unapparelled viewing experience of the marquee event with a holistic coverage of the tournament with four language feeds and a live Studio show. The tournament will see the return of Extraaa Serve, which is the broadcaster’s flagship show for Grand Slam tournaments. The show will be hosted by Sarthak Lal and will feature expert panelists like Olympian Somdev Devvarman, Davis Cup player Purav Raja, and former tennis player Gaurav Natekar. The Hindi commentary on SONY TEN 3 channels will be provided by Manish Batavia, Atish Thukral, and Gaurav Natekar. Current Indian player Jeevan Nedunchezhiyan and Arun Venugopal will be part of the Tamil commentary panel, while Asian Game medalist Vishnu Vardhan and Sandeep Kumar will be seen doing Telugu language commentary on the channel.

Roland Garros has always been circled by tennis fans as this is the only Grand Slam where they get to watch the top ranked tennis players from across the world perform on the clay court. While the King of Clay, Rafael Nadal is an absolute fan favourite, last year’s champion Novak Djokovic will also look to defend his title and look to join Nadal in the 21 Grand Slam winners club. Apart from the tennis giants, Carlos Alcaraz has also caught the interest of fans with his brilliant performances. In the women’s matches, World No. 1, Iga Swiatek will look to extend her stupendous performance and win her second Grand Slam title against the likes of Barbora Krejcikova, and Paula Badosa. The marquee tournament will also see participation from top-seeded Indian players like Rohan Bopanna and Sania Mirza among others.

Sony Sports Network has received a huge response from advertisers with brands like Hyundai, Amul, Rolex, Apple, 1x News, Target One, Fairplay News, Lottoland and Dafa News coming onboard.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said:“Sony Sports Network has been a premiere destination for tennis fans in India and with Roland-Garros 2022 we intend to bring the best of the international tournaments to a larger audience base across the country. We are proud to announce that for the first time in India, the Roland Garros will be broadcast in four languages, English, Hindi, Tamil, and Telugu. Our viewers will be able to watch the tournament in a language of their choice. The tournament has also received a great response from advertisers with nine brands on board and more in the pipeline."

Watch the LIVE coverage of Roland-Garros 2022 from May 22, 2022, on SONY SIX, SONY TEN 2 (English), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil & Telugu) channels, 1:30 PM IST onwards.

Aimed with the intent to create a global platform for world leaders to engage in dialogue to resolve conflicts

WION - the leading international news channel from India, concluded its fifth edition of the Global Summit 2022 in Dubai. The summit was aimed at enabling dialogue and discussion around the issues that the world is plagued with. This year, the theme focused on - Peace and the summit hosted world leaders, and industry icons to deliberate on the Global agenda of armed conflicts and will strive to find sustainable solutions for conflicts in all forms.

Some of the notable speakers who have graced the event through their presence are Abdullah Shahid, President, United Nations General Assembly; Sunjay Sudhir, Indian Ambassador to U.A.E; Mahmoud Ahmadinejad, Former President, Iran; Jane Holl Lute, Former Deputy Secretary, Department of Homeland Security, U.S.; Yasuhide Nakayama, Former State Minister of Defense, Japan; Shahmahmood Miakhel, Former Governor, Nangarhar, Afghanistan; Marko Mihkelson, Chairman, Foreign Affairs Committee, Parliament of Estonia; Konstantin Koshelenko, Deputy Minister of Social Policy, Ukraine and more.

Speaking at the conclave, Abdullah Shahid, President, United Nations General Assembly, says, “Thousands of lives continue to be lost and entire generations face bleak futures filled with bloodshed, and poverty. Altogether the challenges ahead are daunting, yet I remain hopeful because we have powerful tools at our disposal. Tools such as diplomacy, multilateralism and the resilience of the human spirit.” He further added, “Preventing conflict, and sustaining peace is central to the work of UN. Nevertheless, there remains a gap between our desire for peace and the willingness to finance it and this must change…”

The conclave saw Iran's Former President Mahmoud Ahmadinejad address the audience and point out that war does not help anyone except capitalist countries. “Without war capitalism will be incapable of continuing. It is source of shame that the US Security Council - the main perpetrator of multiple wars has simultaneously been the referee for resolving conflict.”

At the same panel Yasuhide Nakayama, Former State Minister of Defense, Japan, added, “If Xi Jinping is smart, he won’t invade Taiwan.” During the session addressing why dialogue and peace-keeping talks are failing continuously Marko Mihkelson, Chairman, Foreign Affairs Committee, Parliament of Estonia said, “Sanctions are our last resort to restore peace… If we really want to end the conflict as soon as possible, the war machines which get money and resources for these kinds of activity must be punished.” He reiterated that the war in Ukraine war against the world order.

In his speech at the conclave, Sudhir Chaudhary, Editor-in-chief and CEO of, WION News, “The uncertainty of the virus is replaced by the uncertainty of violence. In the last four years we have fought 3 types of wars to keep this conversation going. First, terror, followed by Corona Virus, and the third is a military conflict, which is still on-going. Each time we have realised the potential of meaningful dialogue and mutual co-operation, which encourages us to endorse our basic theme of our channel - WION.”

 

Telangana’s voice against harassment strengthens with #CallItOut, a News18 Network and Truecaller initiative

News18 Network and Truecaller’s nationwide initiative #CallItOut against harassment concluded with rounds of impactful discussions in Telangana. Focused on the need to stand against harassment faced by women, the initiative encourages their safety online as well as the real world. Recognizing the role of men as allies, the event witnessed influential dignitaries from various sports, political and police backgrounds voicing against one of the most dealt with societal issues faced by women all over India.

Sharing some aspects of Telangana's phenomenal digital journey and prioritizing the need for online safety, KT Rama Rao, Cabinet Minister For IT E&C, MA&UD And Industries & Commerce Departments, Telangana said, “We would potentially set up a separate cell for those women who would like to call out online abuse. We would ensure that dedicated resources are provided which might help Telangana become a shining example to the rest of the country.” He further added, “A fine line must be drawn between freedom of speech and online harassment especially in the virtual world. The Government of Telangana will continue to bring measures for empowering women while taking every possible action against the perpetrators.”

Following a keynote address by KT Rama Rao, Cabinet Minister For IT E&C, MA&UD And Industries & Commerce Departments, Telangana, the stage opened for a one on one discussion between Ms K Kavitha, Member of Telangana Legislative Council and Ms Marya Shakil, Senior Political Editor, News18 Network. Appreciating the initiative, Ms K Kavitha stressed on the need for financial as well as societal empowerment of women while encouraging the audience to rise above gender bias. She said, “A collaborative effort is required to tackle harassment by focusing on the need to report things which are disturbing for women in order to bring a logical end to it.” Calling the male counterparts as allies, the minister called them an additional strength who can expand the boundaries of communication around women safety.

Inspiring women to call it out and report, the next phase of discussion brought views from notable speakers in the police department – Ms Swati Lakra, ADGP, Women Safety including She Teams and Bharosa Centers, Telangana State ; Mr. Jayesh Ranjan - Principal Secretary ITE&C Dept., Government of Telangana and Mr. CV Anand, Commissioner of Police, Hyderabad. The speakers shared the phenomenal role played by The She Teams, a task force popularly known as the armor of women started exclusively to work for the safety and security of women. Mr. Anand shared that the police department is conducting training sessions of the officials, counseling them so that women can come forward and comfortably report anything which disturbs them. Ms Swati, on the other hand, told the audience about her experience while running initiatives like CybHER and Cyber Congress which were initiated to provide a safe digital space for women and develop cyber ambassadors. Sharing his views on the need for a balance in use of technology and calling the initiative timely, Mr. Ranjan said, “Digitalization is important but we need to have sophisticated technology as this space evolves.”

The discussion also witnessed the presence of Ms Upasna Kamineni, VC – Apollo Life and the Editor-in-Chief, B Positive Magazine who focused on the need to practice good digital hygiene and Mr. J Srinivas Rao, Chairman, Telangana State Commission for the protection of Child Rights who called women safety a subject of everybody’s concern.

Renowned Badminton player – Mr. Parupalli Kashyap who also shared the stage with other panelists highlighted on the need of spreading more awareness around the issue while founder & director of Youngistaan Foundation who has actively been involved issues around harassment – Mr. Y Arun Daniel Kumar applauded the role men have been playing in empowering women and encouraged the audience to appreciate it during this consciousness building conclave.

‘Non-Stop cricket on Sony Sports Network’ campaign presents this year’s cricket roster with 1800+ hours of LIVE cricket on their sports channels

Shifting the paradigm, Sony Sports Network casts Smriti Mandhana, one of India’s leading woman cricketers, in a never seen before way, to promote Men’s cricket on their sports channels

Sony Sports Network, the premier destination for sports fans in India, has launched its new campaign for cricket that provides them a chance to celebrate India’s favorite game in 2022. The sports network launched the first of three films this week, which is a part of their campaign titled ‘Non-Stop cricket on Sony Sports Network’ on its sports channels and social media platforms.

For the first time, audiences will get to see one of India’s finest cricketers, Smriti Mandhana and Bollywood’s most talked about actor, Pankaj Tripathi, come together to promote the non-stop cricketing action on the sports network. The campaign also emphasizes the cricket roster on the network with the apt tagline ‘AB CRICKET FANS KE PAAS HAI CELEBRATION KA BIG REASON, KYUNKI SONY PE DIKHEGA CRICKET KA FULL SEASON!’.

Sony Sports Network has a busy calendar coming up with 1800+ hours of live cricket action across their channels which includes bilateral Men’s and Women’s cricket series, international leagues, and more. The campaign stands out from other conventional cricket campaigns as for the first-time viewers will see one of India’s biggest women cricketers helming the campaign for all formats of Men’s and Women’s cricket.

The campaign film is an ode to the real fans of cricket, as it talks about eating, sleeping and breathing cricket. Shot at multiple locations and in different avatars, Smriti, the ace Indian cricketer is seen ‘serving’ non-stop cricket to ‘fan’ Pankaj Tripathi, indicating that he can look forward to multiple cricket series and tournaments that will be coming up on the sports network. The film’s music, that has been composed and sung by Hanif Shaikh, has its own unique styling which truly captures the mood of the film and appeals to the fans to get lost in the world of cricket on the Sony Sports Network.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India commented: “We have taken a clutter breaking approach and used a leading woman cricketer to promote men’s cricket in a first of its kind campaign. Smriti Mandhana, the opening batter for Team India was a perfect choice to front our campaign, ‘Non-Stop cricket on Sony Sports Network’ and the films showcase and cement our position as the best destination for year-round quality cricketing action. With over 1800 hours of LIVE cricket, our fans will get to watch exciting matches that includes India Men’s and Women’s cricket series, International T20i leagues and more.”

Pankaj Tripathi, Versatile actor, and a Bollywood personality commented:“I am delighted to be a part of such an inclusive campaign by Sony Sports Network where Bollywood meets Cricket in an innovative manner. The campaign takes a clutter-breaking route with Smriti Mandhana, one of India’s top cricketers, promoting Men’s cricket among others from the non-stop cricket roster on their network.”

Smriti Mandhana, member of India Women’s Cricket Team commented: “I am really excited to be a part of the ‘Non-Stop cricket on Sony Sports Network’ campaign. The messaging is not only innovative but also progressive. It is a great association, and I am really looking forward to the cricketing season on Sony Sports Network.”

 

News Nation Network has launched a new show titled ‘Guru Dev’ focussing on astrological predictions of the day. It’s a forty mins show hosted by renowned astrologist and spiritual Guru Dr. Pawan Sinha.

Belonging to the sect of Rishikul tradition, Dr. Sinha has hosted more than 5000 episodes of astrology shows with various news channels.

The show is based on the theme of precise predictions and easy remedies with a tinge of ancient Indian wisdom and spirituality. It starts at 7:50 am and continues till 8:30 am without any break in between. The key differentiator of the show is audience participation where in viewers can seek advice on their problems from “Guru Dev”.

Commenting on the launch of the show, Manoj Gairola – Director & Editor- in -Chief, News Nation Network said “we are aware that one cannot change anyone’s fortunes, but a scientific approach to understand the pattern of astronomical alignments and offer amicable solutions as per the ancient scriptures is what the show strives for. The viewers will be immensely benefitted by the advice offered by “Guru Dev”. The Viewers can get away with their problems and miseries by following the solutions offered by Dr. Sinha and plan accordingly.”

The show encompasses core fundamentals of ancient Indian astrology coupled with modern scientific methods. The tone, parlance and overall ambience of the show is aimed at engaging the viewers in the arena of science of astrology and not to promote any kind of superstition.

 

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