22 October 2021 02:55

MediAvataar's News Desk

MediAvataar's News Desk

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Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective November 1st.

Shamsuddin (Shams) is a veteran of the industry, having launched Isobar in India in 2008, growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including Digital Agency of the Year India three times. Shams was also awarded Digital Agency CEO by Media Ace and has been featured on Impact Magazine’s Digital Power 100 list two years in a row.

Shams commented: “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am really excited to not only continue this legacy but to take it to greater heights with the combination of creative, Data, Commerce and Technology. I believe at Wunderman Thompson we have all the ingredients to be the partner of choice for the growth and transformation of brands and business in India.”

“We are pleased to have Shams join our Wunderman Thompson leadership, and believe he is the natural successor to continue propelling our South Asia business forward,” said Ewen Sturgeon, CEO, International of Wunderman Thompson.

Shams will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.

Trump Media & Technology Group and Digital World Acquisition Corp. (NASDAQ: DWAC) have entered into a definitive merger agreement, providing for a business combination that will result in Trump Media & Technology Group becoming a publicly listed company, subject to regulatory and stockholder approval.

The transaction values Trump Media & Technology Group at an initial enterprise value of $875 Million, with a potential additional earnout of $825 Million in additional shares (at the valuation they are granted) for a cumulative valuation of up to $1.7 Billion depending on the performance of the stock price post-business combination. Trump Media & Technology Group’s growth plans initially will be funded by DWAC’s cash in trust of $293 Million (assuming no redemptions).

Trump Media & Technology Group's mission is to create a rival to the liberal media consortium and fight back against the "Big Tech” companies of Silicon Valley, which have used their unilateral power to silence opposing voices in America.

Trump Media & Technology Group (“TMTG”) will soon be launching a social network, named "TRUTH Social." TRUTH Social is now available for Pre-Order in the Apple App store. TRUTH Social plans to begin its Beta Launch for invited guests in November 2021. A nationwide rollout is expected in the first quarter of 2022. Those who are interested in joining TRUTH Social may now visit www.truthsocial.com to sign up for the invite list.

President Donald J. Trump, the Chairman of TMTG, stated, “I created TRUTH Social and TMTG to stand up to the tyranny of Big Tech. We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced. This is unacceptable. I am excited to send out my first TRUTH on TRUTH Social very soon. TMTG was founded with a mission to give a voice to all. I'm excited to soon begin sharing my thoughts on TRUTH Social and to fight back against Big Tech. Everyone asks me why doesn’t someone stand up to Big Tech? Well, we will be soon!”

Patrick F. Orlando, Chairman/CEO of DWAC, stated, "Digital World was formed to create public shareholder value and we believe that TMTG is one of the most promising business combination partners to fulfill that purpose. DWAC currently has $293 Million in trust, assuming minimal redemptions, which can fuel TMTG’s scale up, including to provide world class leading technology services to build strong and secure social networks and diverse media offerings. Given the total addressable market and President Trump’s large following, we believe the TMTG opportunity has the potential to create significant shareholder value.”

Additionally, TMTG intends to launch a subscription video on demand service (TMTG+). TMTG+ will feature 'non-woke' entertainment programming, news, podcasts, and more. TMTG has named Scott St. John as the leader of TMTG+ Corporate Operations. Scott St. John is the Executive Producer of “Deal or No Deal’ and “America’s Got Talent” and has produced over 1,000 hours of Network and Cable TV.

Brand-new discovery+ Original documentary on football’s darkest period and the influential football figures responsible

Discovery has today announced the commission of The Men Who Sold the World Cup (2x60). The compelling two-part film from critically acclaimed directors Daniel DiMauro and Morgan Pehme (Get Me Roger Stone, The Swamp) is the definitive, unbelievable story of how football’s biggest competition was sold to the highest bidders.

Made in partnership with award-winning producers Story Films and Calliope Pictures, The Men Who Sold the World Cup will premiere exclusively on discovery+ on 21st October.

The awarding of the World Cup to countries around the world had been rumoured to have been infested with bribery, corruption, global politics, backroom deals and greed. It all came to a head when the 2022 World Cup was awarded to Qatar - a desert nation with baking summer temperatures, zero world-class stadiums, a population mostly indifferent to soccer... and lots of money.

With exclusive interviews from those right at the heart of the story, the documentary reveals the stranger-than-fiction truth behind how the world’s biggest sporting event was sold by some of international football’s most senior officials and how they were eventually evicted from their seats of power and luxury lifestyles.

This revealing documentary takes centre stage as the world’s attention turns to the tiny Arab state of Qatar and 500 million people prepare to watch the spectacle of the World Cup unfold.

With unique testimonials lifting the lid on a rip-roaring story, viewers are taken inside FIFA during the era of Sepp Blatter, the infamous ex-president who presided over world football for decades. This was a world where for some, normal rules didn't apply and bribery and embezzlement were just part of business.

This is a Shakespearian narrative of money, power and corruption, featuring a cast of outrageous characters including US soccer bigwig, Chuck Blazer and Qatari deal-maker, Mohamed Bin Hammam.

Contributors include a whistle-blower from the Qatari bid team; Blatter's former Press chief, soccer greats including Jurgen Klinsmann and Landon Donovan ... and Sepp Blatter himself.

The first episode features Sunday Times investigators Heidi Blake and Jonathan Calvert and follows their incredible investigation and scoop of the century that revealed rampant corruption at the heart of FIFA. The second episode features FBI and IRS investigators whose job it was to expose criminal behaviour at the heart of an organisation with a structure they likened to The Mob.

The Men Who Sold the World Cup will be available to stream exclusively on discovery+.

The show was ordered by Discovery’s Myriam Lopez-Otazu, Group VP Content & Acquisitions EMEA and APAC, Simon Downing SVP Marketing, Head of Factual & Sport, and Victoria Noble, VP Original Content, Factual. Executive Producers for Story Films are David Nath and Peter Beard, and Jeremy Phillips at Discovery.

Gubbare, Smile Foundation have joined hands for the latter’s Shiksha Na Ruke campaign

With several children’s education impacted by the pandemic, IN10 Media Network’s kids' channel Gubbare has joined hands with leading non-government organization Smile Foundation to support its Shiksha Na Ruke campaign.

A first by the channel, the partnership aims to create awareness among Gubbare’s viewers across India about the impact of COVID-19 on children’s education. With schools going online, many were left in the lurch with no internet or device to log in and continue learning.

The campaign aims to help such students continue learning through different modes of engagement such as door-to-door distribution of worksheets and study material, cluster classes in small groups through youth volunteers, television and radio-based educational programs, and telephonic counseling. Additionally, Shiksha Na Ruke provides access to digital mediums like projectors and tablets at learning centers to enable the transition to digital learning.

Through this partnership, the Gubbare and Smile Foundation want to provide access to education to thousands of underprivileged children and seek the support of viewers to reach more children living in extremely difficult circumstances across remote rural corners of the country.

Talking about the initiative, Mansi Darbar, Network VP – Corporate Strategy & Development at IN10 Media Network said, “Children are the future of the nation, and as a kids’ broadcaster, we believe that it is our responsibility to help them prepare for a brighter tomorrow. We all need to play our part in building a stronger nation and the partnership with the Smile Foundation is a step towards that. Through the Shiksha Na Ruke initiative, we want to create awareness among people regarding how the pandemic impacted the world at various levels and how can a small contribution change a child’s life.”

Santanu Mishra, Co-Founder & Executive Trustee, Smile Foundation said, “We are delighted to partner IN10 Media and Gubbare for Shiksha Na Ruke. There is a need for increased collaboration among stakeholders to drive greater access to education. Helped by Gubbare’s reach and accessibility, this partnership will be important in driving impact for Shiksha Na Ruke. We urge more organizations to come forward and do their bit for millions of underprivileged students who continue to experience an abrupt break in learning.”

The Shiksha Na Ruke Smile campaign has nearly 50,000 students enrolled across the Smile Foundation’s 201 Mission Education centres in 22 states of the country. The initiative targets reaching out to another 50,000 children living in difficult circumstances across the country by enabling access to education through the blended learning approach.

The organisation trains teachers for the dynamic digital learning environment and even counsels parents to ensure children's active participation. Additionally, Smile Foundation runs helplines to deliver one-on-one mentoring sessions to children to keep them engaged.

National Geographic launches all-new series, ’It Happens Only in India’ – with Sonu Sood as the host

Premiering on 26th October, actor, producer, and philanthropist Sonu Sood will be seen unravelling a collection of short and unique stories from across the country in a 10-part series

From the astounding to the incredible, India is a vast and diverse land, with a treasure trove of stories that are unique, intriguing to even citizens of this country. Unravelling such distinctive stories from the country, National Geographic brings its viewers an original series ‘It Happens Only in India’. Hosted by the Indian actor, producer and philanthropist, Sonu Sood, this 10-part series will take viewers into the lesser-known and well-researched narratives, from across the length and breadth of India.

Premiering on 26th October at 8 pm on National Geographic Channel in India, the show will have Sonu Sood presenting fascinating and unexpected stories across the nation – from modern to mystic, people to places, myths to natural wonders, talented innovators, astounding megastructures to the latest in-space technology that are all distinctly Indian. Every episode will bring unconventional stories for the viewers pushing the boundaries of how they well they know and understand the country.

“At National Geographic, we harness the power of exploration to uncover stories and provide unique insights into the world around us. We have been constantly working towards making our relationship with our viewers more personal and connected; bringing a wholesome meaning to our stories through localization. With ‘It Happens Only in India’, our focus is to celebrate the uniqueness of India across multiple spheres, and we couldn’t think of a better host than Sonu Sood to present these enriching stories,” said a National Geographic spokesperson.

“No matter how much you learn about India, you can’t know enough. The country’s diversity has tons of incredible stories that are yet to revealed and this show will take viewers on a fascinating journey; bringing them closer to the incredible culture, nature, heritage and marvels of our nation and make them proud to be a citizen of this country. I am really happy that I got to be a part of this journey with an incredible brand like National Geographic,” said Sonu Sood.

‘It Happens Only in India’ will premiere on National Geographic Channel in India at 8 pm Tuesday, 26th October 2021.

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