04 April 2020 23:57

MediAvataar's News Desk

MediAvataar's News Desk

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93.5 RED FM, one of the largest and most awarded private radio networks, has taken up the responsibility of providing its listeners with surplus entertainment.

As part of their national awareness campaign, ‘Care Karona’, RED FM has been encouraging its listeners to stay at home.

As a part of this initiative, RED FM has promised to create engaging content for its listeners that will be leveraged on-air and across their digital media platforms such as Instagram, Facebook and the RED FM Podcas and YouTube.

While all RED FM RJs are working from home, they are constantly interacting with experts and renowned personalities, like, Vidya Balan, Miss Malini, Virendra Sehwag, Arjun Kapoor, Yasmin Karachiwala (fitness expert), Manish Malhotra to engage and entertain the audience.

Signifies Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers

Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions today conveyed solidarity in the global fight against COVID-19 through announcement of a temporary tweak in its brand logo. The new logo is in line with Tech Mahindra’s commitment towards ensuring well-being of its associates, clients and customers.

The tweak reflects Tech Mahindra’s agility in adjusting to a global crisis situation. The “e” in the familiar Tech Mahindra logo is now boxed inside the home for the next few weeks, and showcases how Tech Mahindra’s 130,800+ associates have adjusted to the crisis and are meeting the organization’s commitments to keep critical systems running for global clients, including governments, public-sector institutions, healthcare institutions and leading service companies. This is being achieved without compromising on the safety of the employees.

CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra, said, “We, at Tech Mahindra, have always prided ourselves in our ability to be adaptable and agile. This logo tweak is reflective of our commitment towards the same, while delivering a refreshingly positive message during the time of crisis. Our focus continues to be on ensuring the safety and well-being of our associates, partners and customers; while continuing to keep mission-critical systems on for global clients.”

The Tech Mahindra culture draws heritage from the core purpose and values that drive the Mahindra Group as a whole. It remains rooted in the business and social ethos that the three Mahindra RISETM tenets – accepting no limits, alternative thinking, and driving positive change – instill in every member of the Mahindra family.

Harshvendra Soin, Chief People Officer, Tech Mahindra, said, “At Tech Mahindra, we RISETM up to meet the challenges. That’s the essential quality that keeps us strong and resilient. Employees are our biggest asset, and their health and safety is our top priority. Our new logo symbolizes this spirit of resilience and fight for the greater common good. It perfectly balances the sense of optimism and the need for caution that will help us weather these tumultuous times”.

With the recent COVID-19 outbreak, Tech Mahindra has taken all the necessary preventive measures to ensure the wellness and well-being of its associates. Tech Mahindra’s investments over the years in digital collaboration tools combined with a culture of working remotely, has enabled the organization to prepare for a world where people are physically separated from their workplaces at a large scale.

Users can now upload 3,000 contacts and send 20,000 Emails for Free in a month using Juvlon. Free Email templates are also available for Crisis Communication. These templates are useful for making Covid announcements and updates, general do's-and-don'ts and change in service timings.

We are all going through unprecedented times. In order to help businesses with digital communication, Juvlon has increased its Free Email service by 3 times. You can now upload 3,000 contacts and send 20,000 Emails for Free in a month using Juvlon. This is a limited-time facility being provided to Small and Medium sized businesses during the present worldwide Covid-19 crisis.

We've even introduced free Email templates for Crisis Communication. These templates are useful for making Covid announcements and updates, general do's-and-don'ts and change in service timings. Customers can use the images and content provided in these templates freely.

There are things that go beyond communication. We, at team Juvlon, sincerely appeal to your good senses to help the plight of daily-wage and migrant workers across India. Many workers have been left homeless and without the means to fend for themselves in these trying times. Please contribute with masks, hygiene kits, food, your time or money to this noble cause through any of these organizations below.

Goonj

GiveIndia

Uday Foundation

Good Governance Chambers

Juvlon is a Marketing Automation Software for Email, SMS and Website communication. Thousands of customers use Juvlon for transactional, promotional and automated communication with their audience on a regular basis.

Additionally, partners GiveIndia to raise funds for daily wage earners across industries

Takes Colors Rishtey Free To Air to reach out to more viewers

Offers legacy content to Doordarshan free of cost

Restricts VOOT feed to SD quality to limit stress on data infrastructure

Launches #RahoSafeGharPe, an awareness campaign educating masses on the do’s and don’ts to restrict the spread of COVID-19

In light of the fast spreading Coronavirus, tough times call for innovative and responsible measures. India’s leading media and entertainment conglomerate and a network that has been recognized for its socially conscious efforts, Viacom18 announced a slew of measures to ensure that audiences continue to remain entertained while being socially responsible. Keeping in mind the unprecedented livelihood disruption caused across the country and especially in the media and entertainment sector, the company will be financially supporting all daily-wage earners engaged with the production of all its original content across India. Additionally, Viacom18 has partnered with GiveIndia to roll out a nationwide fundraising campaign to support daily wage earners across industries. Frontlined by contribution from its own employees, the company will be launching a social media campaign to encourage Indians to contribute, and will match the corpus collected.

In an attempt to make content easily available to its viewers across the country, Viacom18 will be making Colors Rishtey available as a Free-To-Air channel until further notice. Furthermore the company will now make select content available for public broadcaster Doordarshan’s patron viewers thus keeping them entertained with the very best of stories.

Viacom18 will also continue to amplify awareness and messaging around best practises during these times through its new public sector awareness campaign #RahoSafeGharPe. The campaign will stress on the need to stay home, wash hands frequently, and practise social distancing. The PSA will run on all Viacom18 network channels, its OTT platform VOOT and its social media channels.

Speaking on the numerous efforts being made at an organizational level, Sudhanshu Vats, Group CEO and Managing Director, Viacom18 said, “Unprecedented times like these demand for measures that are special, generous and speedy. The COVID-19 outbreak has created tremendous disruption across the nation. Even during such times, constant efforts are being made to ensure that our viewers are being entertained while being educated about the situation. Despite the risks, a few of our employees have stayed back at our offices thus ensuring that viewers get their daily dose of entertainment. We have been ensuring they are safe and are following safety measures. We have always believed that the onus rests upon us in giving back to society in times of need. We have extended support to all those daily wage workers that have been supporting us round the clock during production schedules. As a media company, we will continue to play a responsible role in echoing the larger message and extend support in all possible manners to help curtail the pandemic.”

Furthermore, supporting the Cellular Operators Association of India’s (COAI) massive efforts in ensuring that the existing bandwidth is not over-stretched, Viacom18’s over-the-top platform, VOOT, has temporarily reduced its HD and (ultra-HD) streaming to SD quality to prevent infrastructure overload. This effort is being made considering the potential impact on the cellular network infrastructure caused by the unpredictable surge in mobile network consumption as people are staying indoors.

Monday, 30 March 2020 00:00

Promax India postponed to a later date

Given the circumstances surrounding the outbreak of COVID-19 (coronavirus) and the future being uncertain in terms of timings, we have no choice but to postpone the Promax India Conference and Awards Show in Mumbai.

For more than 17 years, we have the honour to be your association for the community of entertainment marketers and creatives in India. Representing your professional and career development needs remain the benchmark of our organisation, but we take your health and well-being just as seriously.

While we await the green-light from the authorities, we are exploring alternative dates and related details so that we can bring you the event later in the year. We will release more information in the weeks to come.

We have at members' request to further push back the Promax India Awards judging, to allow a little extra time needed for submitting entries for those working from home during the lockdown.

If you have any questions, please feel free to reach out to me at This email address is being protected from spambots. You need JavaScript enabled to view it.

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