04 April 2020 23:14

MediAvataar's News Desk

MediAvataar's News Desk

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Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future. Live on VICE in Singapore, Australia, Korea and India, the series will bring together professionals from various industries and HP, as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy.

Recognising that today’s professionals – be it employees or business leaders – are facing constant changes, such as the move away from traditional working hours and the introduction of remote working, technology companies have advanced their product lines accordingly. The introduction of ultra-light laptops allows MNCs, SMBs and start-ups across the globe drive flexible, mobile and collaborative working practices to attract and retain the next generation of employees. As such, HP’s ‘Future X’ provides businesses with relevant insights and thought-provoking discussions that can help predict the future of work, from both an employer and employee’s perspective.

Commenting on the launch, Emma Richards, HP’s Communications Lead, Asia, says: “The Future X content series is a fantastic way to elevate transformational thought leadership and evolve the ongoing dialogue HP has been leading around the Future of Work. The partnership with VICE and The Economist will allow us to further reach our audiences and increase brand and product awareness in a highly engaged yet non-invasive manner. Ultimately, this partnership will strengthen our position and demonstrate how technology can empower the workforce.”

Rachelle Hansen, Business Director on the HP business at PHD Singapore, adds: ‘’We enjoy a very collaborative relationship with HP. This campaign was the result of great thinking and partnerships coming to life to create a unique, curated experience for their audience. We wanted to engage the best audiences, in the right context, showcasing the product’s features and HP’s commitment to helping shape the future practices of workforces.’’

The ongoing battle against COVID-19 has become a mission statement for everyone at the personal and community levels.

During this unprecedented crisis, iTV network aims at working together to protect its employees, their families and our communities. To minimise the risk of an employee contracting COVID-19 at the workplace, iTV network has ensured equal detailing and planning to provide a work environment that is without risk to health and safety, including access to

- Facilities for good hygiene such as adequate supply of hand sanitizers face masks, soap and water.

- Implemented 'Work from Home' policy for 50% of their staff as part of encouraging social distancing to curb spreading of Coronavirus infections.

- Desks and Studios are sanitised and sterilised daily thrice a day (including electrostatic spray & ultra violet treatment for various surfaces)

- Once-in-Once-out policy in office building.

- All vehicles are sanitised daily and no staff to use public transport.

- Technology teams enabling at-home access.

- No guests in studios, all remote live.

- Two-meter distancing between the working stations.

- Reporters self-recording on phone.

- Meetings through video conference and other audio visual means.

- All administration staff working from home.

- Limited access to the workplace by other people, unless necessary.

As always, iTV network is dedicated to build bridges across masses, cinema, singers, cricketers, businesses, communities and nations striving to bring togetherness in these tumultuous times.

#StayAtHome and #GharParRahe initiative is a gesture to thank all those men and women who are out there and contributing their bit in the fight against COVID 19.

India News has launched a slew of new shows and has ramped up the existing ones on educating people on Coronavirus which contains safety tips and authoritative information about the pandemic. India news is airing special shows viz.- ‘Sabse Bada Deshbhakt’, ‘Corona Warriors’, ‘Corona Se Jung’ and ‘Corona report’ covering the aspects of encouraging people to stay at home and also thank Corona warriors.

Kartikeya Sharma, Founder and Promoter of iTV Network, said, _“It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of the disease. The most effective way we can slow down the virus is to stay home. If we all come together, get serious, and do our part by staying home, we can stay safe and save lives.”_

iTV network is very thankful to our Prime Minister Shri Narendra Modi and the government, who are trying day and night to curb Corona virus and taking all the right measures to control it. Our heartfelt gratitude also goes out to the general public who directly or indirectly are out there and helping us by fighting corona.

The current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term.

Tactically, decisions will need to be made on a brand-by-brand basis. There are some brands that will have little option but to curtail expenditures and batten down the hatches and hope they can ride out the storm: airlines, casual dining, department stores and more. Survival will depend as much on debt load as brand equity, but once things start to return to normal, we can expect the stronger brands to bounce back faster, particularly if weaker companies did not make it.

However, there will be many categories that are relatively unaffected. For instance, I read that in the U.S. the market for pet food supplies is relatively resistant to economic downturns because people would rather save money on things for themselves than for their pets. However, companies operating in that category are undoubtedly gearing up for an increase in online sales as people self-isolate.

If your brand is one of the relatively unaffected categories, the question becomes how should we respond to the crisis? I believe that companies which are seen to put the needs of people first and their bottom line second may take a short-term financial hit but will likely come out stronger when normalcy returns. With that in mind, here are some things that might prove helpful.

If you can do something purposeful and beneficial, do so. For example, French luxury conglomerate LVMH is converting production lines to make hand sanitiser. Actions speak louder than words, particularly when they are done in the public good and, while not the primary consideration, are likely to receive considerable press and social media coverage.

If you can alleviate the financial impact on people impacted by the virus or shut downs, do so. Many automotive companies in the U.S. have suggested they will provide payment relief to customers affected by the crisis. However, to keep sales ticking over we might also see more initiatives like Hyundai’s "Assurance" program which it launched in 2009. This allowed new-vehicle buyers or those who had leased one to return their cars for up to a year after purchase if they lost their income due to job loss.

If you can alleviate people’s concerns, do so and communicate what you are doing. My local Subaru dealer has just emailed offering a new pick-up and delivery program for when your car needs servicing. In addition, the mail details the extra steps they are taking to protect customers and their own employees. However, make sure you have something worthwhile to say, and avoid being seen as communicating for the sake of it. Check that your messaging is going to be received as intended and not considered inappropriate or irrelevant.

Self-isolated at home, people are likely to consume more TV, online, radio, and podcasts. As people will be looking to those channels for information, advice, reassurance advertisers will need to consider how their message will work in that context. To that end, do not exacerbate concerns or show behaviour that is contrary to local health authority advice on social distancing. Geico, KFC and Hershey have all suspended ads which showed undue physical contact and Axe suspended an ad where the character imagined his smelly underarms caused a crowd in a basketball arena to flee in fear. At a time when people are more sensitized than normal it makes more sense than ever to check the likely response to content before it is widely seen.

Last, but not least, do not do anything which might be construed as taking advantage of the crisis. Yes, you need to generate cash, but if your brand is seen to being doing so at people’s expense their negative memories will long outlast the crisis.


Written by Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar’s Insights Division.

India’s largest dining out and restaurant tech platform, Dineout despite of its brand name and objective, is encouraging users to practise responsible social distancing and superior personal hygiene to combat the spread of COVID-19.

As a part of this public health initiative aimed at promoting the need to stay home and stay healthy, the brand has changed its name across social media platforms to ‘Dineout Later. Stay Home Now’ and also changed their popularly used hashtag #LetsDineout to #LetsStayHome to show their support.

Through social conversations with the hashtag #LetsStayHome, Dineout is sharing updates on how their team is working from home, having team lunch digitally together. They are also encouraging fellow Indians to stay entertained while indoors by exploring new hobbies, easy recipes, exercises and fun activities from the comfort of their homes amidst this crisis. People may also share their recipe ideas and photos of what they are cooking or eating with the same hashtag to promote healthy and safe eating habits. They have also created a unique Facebook event ‘Stay Home’ where they are inviting people for a virtual dine-in on 22nd March, the same day as Janta Curfew to have lunch from the comfort and safety of their homes. They have also announced the closure of their services and operations including denial of bookings and payments on 22nd March to support the all India lockdown

Speaking on the brand’s public health initiative, Ankit Mehrotra, Co-founder & CEO - Dineout observed, “Social gathering is the key to the F&B industry, while social distancing is the key to fighting the widespread of COVID-19 and we’re strongly promoting it across all our platforms. We stand strong with our restaurant partners who have closed operations temporarily and #LetsStayHome is our collective effort to remind everyone to focus on what matters the most amidst this health emergency - the health and safety of our loved ones and our communities.”

Game publishers dominate ranks as social, entertainment, and dating app fuel many top performers

We are excited to recognize the most innovative and successful publishers from around the world. The Top 52 Publishers is a diverse group of companies from 12 countries, from Finland to China, Ireland to Israel, and the United States to Japan.

This year, Asian headquartered publishers dominate the list, making up more than half (27) of The Top 52, including five of the top ten ranks. The United States had the most top publishers of any country, with 17.

Tencent, NetEase, and Activision Blizzard all held their respective spots as the top three publishers for the second year in a row. Leading social brands, mixi and Line led in app store monetization with the strong performance of games and entertainment apps in their portfolios. Subscription revenue is outpacing overall market growth as demand for entertainment and dating apps soars, pushing IAC and Netflix to leadership positions.

Each year, we see publishers that make impressive gains in the rankings, while also welcoming new publishers into the list. Companies that made significant jumps include Zynga , Google and Scopely, who all moved up ten places. Publishers Disney, Sea, Moon Active made it into The Top 52, in addition to a rising number of game publishers in China such as Lilith, 37games, Long Tech Network and Yotta Games.

Congratulations to this distinguished and diverse group of mobile publishers. We are grateful to have the privilege to work with so many of these industry leaders and witness their continued innovation and creativity as they deliver amazing consumer experiences.

The Top 52 Publisher Award winners are ranked as follows:

Typically, App Annie celebrates its winners with gala events. This year, due to coronavirus concerns, App Annie unveiled a Top Publisher Awards microsite that features top publisher announcements across countries, regions, and industries. It also features videos from App Annie executives and customers, and will be updated with new articles and videos over the next few weeks, showcasing winners and their tips for success.

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