In a world where audiences are deeply immersed in content, marketers need to adapt to this changing landscape. This has…

Part 1 of this two-part series, ‘Successfully managing your clients’ highlighted the concept of client growth and its metrics. As…

Every business varies and its growth is often dependent on characteristics such as the nature of business, organizational structure, management…

Through the eyes of Ambi Parameswaran. Ambi Parameswaran, former CEO and Executive Director at FCB Ulka Advertising, and currently the…

Imagine a company selling its product, without actually leaving the viewer/ consumer feeling 'sold out'. That is exactly the rationale…