OPINION
|
Through the eyes of Ambi Parameswaran. Ambi Parameswaran, former CEO and Executive Director at FCB Ulka Advertising, and currently the…
Read 2161 times
|
Imagine a company selling its product, without actually leaving the viewer/ consumer feeling 'sold out'. That is exactly the rationale…
Read 1770 times
|
Today, with media communication taking up the spotlight, this offers a huge careerscope for students. By opting for this route,…
Read 2527 times
|
With dwindling consumer attention spans, there is growing consensus that if you’re able to get your consumers to actively spend…
Read 2471 times
|
A change I have noticed this year is that the seminars have become interactive. The speakers have started taking questions…
Read 1671 times
