OPINION
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With dwindling consumer attention spans, there is growing consensus that if you’re able to get your consumers to actively spend…
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A change I have noticed this year is that the seminars have become interactive. The speakers have started taking questions…
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Cannes Lions, the International Festival of Creativity held at the picturesque town of Cannes (pronounced as can as in tin…
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Social media has taken a centre stage and been influencing customer buying behavior. So, how can hoteliers ensure that they…
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The Digital industry has grown from mere 30mn users to over 100 mn. With this growth marketers are evolving and…
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