OPINION
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Through the eyes of Ambi Parameswaran. Ambi Parameswaran, former CEO and Executive Director at FCB Ulka Advertising, and currently the…
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Imagine a company selling its product, without actually leaving the viewer/ consumer feeling 'sold out'. That is exactly the rationale…
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Today, with media communication taking up the spotlight, this offers a huge careerscope for students. By opting for this route,…
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With dwindling consumer attention spans, there is growing consensus that if you’re able to get your consumers to actively spend…
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A change I have noticed this year is that the seminars have become interactive. The speakers have started taking questions…
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