OPINION
In a world where audiences are deeply immersed in content, marketers need to adapt to this changing landscape. This has…
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Part 1 of this two-part series, ‘Successfully managing your clients’ highlighted the concept of client growth and its metrics. As…
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Every business varies and its growth is often dependent on characteristics such as the nature of business, organizational structure, management…
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Through the eyes of Ambi Parameswaran. Ambi Parameswaran, former CEO and Executive Director at FCB Ulka Advertising, and currently the…
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Imagine a company selling its product, without actually leaving the viewer/ consumer feeling 'sold out'. That is exactly the rationale…
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