OPINION

Imagine a company selling its product, without actually leaving the viewer/ consumer feeling 'sold out'. That is exactly the rationale…

Media Magic: Huge Career scope

Today, with media communication taking up the spotlight, this offers a huge careerscope for students. By opting for this route,…

Using online teaser video effectively

With dwindling consumer attention spans, there is growing consensus that if you’re able to get your consumers to actively spend…
A change I have noticed this year is that the seminars have become interactive. The speakers have started taking questions…
Cannes Lions, the International Festival of Creativity held at the picturesque town of Cannes (pronounced as can as in tin…
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