OPINION

THE EXISTENTIAL CHALLENGE Figuring out how to build a story in a way that aligns with the needs and priorities…
As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take…
India is one of the world’s fastest-growing economies, poised to achieve a growth rate of almost 8% in 2019. One…
Someone once said - You can’t buy happiness, but you can buy candy. The word Candy is one of the…
Let’s start by saying - Understanding the approach and steps a customer takes before getting converted can be just as…
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