16 October 2021 13:27

OTT

Asia Pacific set for strong SVOD growth

Asia Pacific will have 698 million SVOD subscriptions by 2026, up from 502 million at end-2021.

China will provide 354 million SVOD subscriptions in 2026 – or half of the region’s total. India will reach 157 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “China will remain dominant, although its growth will slow. This is due to new online anti-fan regulations that limit game time for minors and force SVOD platforms to screen fewer reality shows. This will dampen interest in SVOD.”

Disney+ overtook Netflix in subscriber terms in 2020 – almost entirely due to its success in India. Disney+ will reach 121 million subscribers by 2026; double its 2021 total.

 

Read 592 times Last modified on Sunday, 12 September 2021 04:15
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