25 June 2022 20:11

OTT

ShemarooMe’s ‘Yamraj Calling’ redefines the concept of family entertainment shows on OTT medium

The web series is making waves among the Gujarati audiences across the world 

Reflecting on the importance of family, the newly launched Gujarati web series, ‘Yamraj Calling’ redefines the concept of family entertainment on OTT. This is evident through the popularity the show has gained within just a few days of its launch and has emerged as one of the most trending shows on ShemarooMe.

An intriguing storyline backed by simple and relatable characters has seen this family drama make a mark in a crowded OTT space. Yamraj Calling comes in as the best choice for binge-watch and unlike many others, is a show that is enjoyable and wholesome for the full family. The heart-warming storyline along with the relatable lead character played by one of the renowned actor, Deven Bhojani is what makes this family drama connect with every household and resonates with everyone in today’s fast paced life.

It is for the first time, actors, Deven Bhojani and Deepak Gheewala are seen sharing screen space in a web series. The other star cast includes Niilam Paanchal, Mazel Vyas, Meet Shah, and Manan Desai.

The popularity of Yamraj Calling has marked a new milestone in the brands journey and opened up newer avenues for its partners. With many more such exciting and new content in the pipeline, ShemarooMe is poised to become a household name among the Gujaratis across the globe for all their entertainment cravings and needs.

Directed by Dharmessh Mehta, the story revolves around Amar who is in pursuit of securing and providing a better future for his family. However, in doing so Amar begins to neglect their happiness, and one day encounters Yamraj, the God of death where he tries to negotiate a three-day extension to live and make things right.

The show has already created a pool of affection amongst Gujarati audience not just in India but across international audiences given its star cast and direction. The gaining popularity of Yamraj Calling is a testament to Shemaroo’s dedicated efforts in bringing relatable content to satiate every viewer. With the launch of this series, Shemaroo has further strengthened its viewership in Gujarat market and has emerged as one of the most loved brand in the state.

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