28 May 2022 16:28

OTT

Viacom18 ropes in Shruti Tyagi as Senior Director, Marketing for VOOT

Discovery Communications India’s Shruti Tyagi has joined Viacom18 Media Private Limited as Senior Director, Marketing for VOOT.

Before joining Viacom18, Shruti was associated with Discovery Communications India as Brand & Marketing Lead.

At Discovery, Shruti was leading the Brand communication for the network, channel marketing for flagship channels i.e. Discovery, Animal Planet, TLC and launched their sports offering, Eurosport. She also led B2B marketing for the entire network. She left Discovery in December 2021 after a four and half year stint with the network.

I believe in utilizing consumer and market research tools to develop comprehensive strategies that consistently ace the product’s market positioning and not only achieve targeted budget numbers but also maintain high standards of corporate brand integrity, says Shruti in her Linkedin Post

Shruti has 11 years of experience in the Media & Entertainment industry and connected with different audience groups across genres and was associated with brands like Times Television Network and Zee Entertainment Enterprise Ltd in the past.

 

 

Read 2214 times Last modified on Wednesday, 05 January 2022 03:12
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