30 September 2023 05:11

OTT

AVOD revenues to climb by $50 billion

Global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $41 billion in 2022.

The US will contribute 41% to the 2028 total; adding $20 billion between 2022 and 2028.

By 2028, nine platforms will generate AVOD revenues in excess of $3 billion, including five global, three from the US and one from China. The market will remain fragmented.

Simon Murray, Principal Analyst at Digital TV Research, said: “Disney+ will be the AVOD winner, with $11.4 billion by 2028. Disney+ is expected to follow its US example by converting its existing subscribers to the hybrid AVOD-SVOD tier, with SVOD-only subscribers having to choose to pay more.”

Read 362 times Last modified on Wednesday, 10 May 2023 03:31
Share this article

About author

Editor

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Powered By MAXIMESS

We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…