Global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $41 billion in 2022.
The US will contribute 41% to the 2028 total; adding $20 billion between 2022 and 2028.
By 2028, nine platforms will generate AVOD revenues in excess of $3 billion, including five global, three from the US and one from China. The market will remain fragmented.
Simon Murray, Principal Analyst at Digital TV Research, said: “Disney+ will be the AVOD winner, with $11.4 billion by 2028. Disney+ is expected to follow its US example by converting its existing subscribers to the hybrid AVOD-SVOD tier, with SVOD-only subscribers having to choose to pay more.”