28 May 2020 09:24

MediAvataar's News Desk

MediAvataar's News Desk

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Leading sports media narrowcasting startup in the Asia Pacific, 1 Play Sports, has brought renowned sports journalist, Ayaz Memon, onboard as Consulting Editor-in Chief, India from May 2020.

Memon, a media veteran with over 40 years’ experience, will lead the thrust for 1 Play Sports to deepen its roots and expand its operations in the Indian sports media market. He and his team will develop sports-related content to maximize audience reach and optimise strategic benefit to the company.

Memon has worked as a sports writer, editor and columnist with several newspapers such as Mid-Day, Bombay Times, DNA, Times of India, Hindustan Times, and Deccan Chronicle. He has also been TV commentator/analyst at various times with Star Sports and Sony Sports, apart from news channels Times Now, NewsX, and Network18.

Memon has reported live ten Cricket World Cups, over 250 Test Matches and 400 One- Day Internationals, the 1988 and 2012 Olympics, 1998 and 2010 Commonwealth Games, 1990 Asian Games, the 2006 FIFA World Cup, the 1991 and 1993 Wimbledon Championships among several international events. He has also authored four books on cricket and co-authored one on independent India's golden jubilee, India 50 – The Making of a Nation.

CEO & Founder of 1 Play Sports, Mohit Lalvani, expressed his delight at this association with Memon. “Ayaz’s contribution to Indian sports is gigantic, his depth of knowledge is only matched by his breadth of content understanding and I take great pleasure in welcoming him to the 1 Play Sports team. We are confident this will enable us to scale into India as we have done in Southeast Asian countries”, said Lalvani.

Play Sports began its operations in India roping in Neha S Warrier (ex-Discovery Networks Asia-Pacific) as Country Manager and since then has successfully streamed LIVE national and Asian tournaments expanding its footprint in the region. “As we expand our viewer base in India, we are delighted to welcome aboard a veteran like Memon to 1 Play Sports and gain from his vast knowledge and experience”, said Neha Warrier.

#ARM Worldwide – one of India’s leading independent digital marketing and communications consulting firms has recently been awarded the Social Media mandate for India’s no.1 youth brand, MTV in a multi-agency pitch.

Under the mandate, #ARM Worldwide will be taking care of the social media marketing strategy for MTV India along with their popular shows like Roadies, Splitsvilla, Hustle, Ace of Space etc.

Commenting on the association, Navin Shenoy, Marketing Head- Youth, Music and English Entertainment, Viacom18 said, “Over the years, MTV India has tapped into the passion points of the Indian youth to create content that resonates with them both online and offline. On an average, MTV reaches 240 mn young users per month through its social media presence, being the cultural destination to millennials and GenZ. We are delighted to have ARM Worldwide as our strategic social media consultants and expect this collaboration will further enhance MTV India’s presence in the digital space.”

Ritesh Singh, Co-Founder and Managing Director, #ARM Worldwide - “We are delighted to have won the MTV business. MTV is the leading youth-centric brand in the country and the team at ARM was able to win the hearts of leaders. Our passion for the brand, creative process and ideas, success measurement methods, automation capabilities and hunger to challenge the status co has always helped us win big.”

Manas Gulati, Co-Founder and CEO, #ARM Worldwide - “MTV India is one of the most iconic youth brands in the country which has amazing properties like Roadies, Splitsvilla, Hustle and the likes. We are extremely delighted to associate ourselves with team MTV to do some great work together. This has definitely given us the opportunity to go all out and express ourselves in the most creative ways possible to the youth of the nation. The brief given to us was extremely pointed to increasing conversations across online platforms organically. We are here to write some amazing stories.”

MTV has revolutionized youth entertainment in India with its unique and unscripted programming. The channel uses its social media pages to connect with the youth while also creating unique campaigns that lend a voice to what young India wants to talk about.

#ARM Worldwide is headquartered in Gurgaon with operations in Mumbai, Pune, Bangalore, and Singapore. Since its inception, the company has maintained a global focus and catered to several foreign markets aside from proving its mettle in India. #ARM Worldwide has worked with numerous national and international brands including FMCG, Education, Media, BFSI, Wearables technology giants.

‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando 3, the third installment of the finest action thriller franchise, will keep you at the edge of your seats. Exhibiting his incredible physical prowess and continuing his role as Commando Karanveer Singh Dogra is Vidyut Jammwal. Directed by Aditya Datt, Commando 3 also stars Adah Sharma who reprises her role as Bhavna Reddy and Gulshan Devaiah as Buraq Ansari, the antagonist. The movie also marks the Bollywood debut of Angira Dhar who plays the role of a British intelligence officer, Mallika Sood. So, this Sunday, 31st May at 12 noon, get into the action mode with Commando 3 on Zee Cinema.

Elaborating on the key message of the movie, Vidyut Jammwal says, “With every movie in the Commando franchise, we aim at raising the bar of action in addition to introducing new sequences and stunts. In the first movie, we incorporated one form of Kalaripayattu in the stunts, in the second the character demanded that I bulked up and now in Commando 3, we have returned with another form of Kalaripayattu for which I had to return to my lean frame and reacquaint my body with flexibility. This movie is about bringing the nation together, forgetting the differences that arise from caste, creed and religion and working towards a better tomorrow. It is an engrossing story and our director Aditya has visualized great action for it, giving it a different spin. With Commando 3 set to have its World Television Premiere on Zee Cinema, I hope all you ardent action lovers enjoy the movie thoroughly in the comforts of your home while you practice social distancing.”

Expressing her excitement towards the action scenes in the movie, Adah Sharma says, “I am fortunate to be part of Commando 3, one of India's biggest action franchises. With the 3rd edition, I am reprising the role of inspector undercover agent, Bhavana Reddy. She's an unusual leading lady, Sarcastic and street smart. Also, it is rare that the female lead gets to do comedy along with action and I’m glad the audience loved it. I've been training in gymnastics and martial arts all my life and I finally got to showcase my skills here. The action in this film is very real and something that you haven’t experienced before. When the film released in theatres, I was thrilled seeing the reactions, the whistles at each punch and kick, tears and laughter and now I can’t wait for the reactions of the audience viewing it at home as its all set for its World Television Premiere.”

With a sense of something big taking place in the nation, the Mumbai Police arrest three terror suspects and hand them over to commando Karanveer Singh Dogra to solve the case. On further investigation, Karan realizes that the mastermind behind the terror threats is in London and is remotely operating from there. With an attempt to put an end to it, the Indian Government sends Karan along with an encounter specialist cop Bhavana Reddy. To help Karan, British intelligence officers Mallika Sood and Armaan are assigned to the mission. On the other hand, Buraq Ansari, the mastermind who specializes in brainwashing the youth into terrorism for his own selfish motives tries to capture and execute the Indian agents before they arrest him. And, thus begins the cats and mouse chase.

To find out how commando Karanveer Dogra puts an end to the terror attack, watch the World Television Premiere of Commando 3 on 31st May at 12 noon only on Zee Cinema

SonyLIV, the OTT brand of Sony Pictures Networks India, yesterday started rolling out it’s SonyLIV 2.0 build with a refreshed & enhanced user experience and a new brand identity.

The phased rollout of SonyLIV 2.0 will complete in an estimated duration of 3 weeks. The original content catalogue will launch in June’20 as part of a new LIV Premium subscription pack.

Along with changes in brand identity and user experience, SonyLIV offers a glimpse into its engaging repertoire of originals that will soon go live on the platform. From real life incidents to book adaptations to some thrilling fictional narratives, these originals will feature some of the most popular faces in the world of entertainment.

Aman Srivastava, Head of Marketing – Digital Business (SPN) commented: “We are thrilled to unveil SonyLIV 2.0 with a refreshed & enhanced user experience and a new brand identity to our audiences. This precedes the launch of our premium subscription package in June’20. SonyLIV2.0 is designed to create world class entertainment experience and will be home to some distinctly unique Indian stories for a global audience.”

Discovery Network brings together iconic stars to celebrate India’s wildlife with the premiere of ‘Wild Karnataka’ on World Environment Day

Legendary natural historian Sir David Attenborough’s narration in English will be joined by noted Indian cine celebrities including Rajkummar Rao in Hindi, Prakash Raj in Tamil & Telugu and Rishab Shetty in Kannada language

Wild Karnataka will be released on Discovery Plus App at 6:00 am on June 05. The TV premiere will follow the same day at 8:00 pm on Discovery, Discovery HD, DTamil and Animal Planet channels

Discovery, India’s leading and most trusted real-life entertainment brand, in a unique initiative aimed at raising awareness about the rich biodiversity of India and the need for wild-life conservation, has pulled in celebrated actors to provide voice-overs for the premiere of documentary ‘Wild Karnataka’ on June 05, the World Environment Day. Produced by award-winning filmmakers Amoghavarsha JS and Kalyan Varma in collaboration with Karnataka Forest Department, Wild Karnataka focuses on the biodiversity that flourishes in the wild, as Karnataka now has some of the best forests in the world.

The film shot using 4K Ultra HD technology, by a team of 20 camera persons using drones and 15 stationed cameras across Karnataka over a period of 4 years, is a visual spectacle which is to be enjoyed on the big screen. The premiere of Wild Karnataka will get a never seen before reception as leading movie stars come forward to narrate it in different languages. Sir David Attenborough will take the lead in English while Indian actors such as Rajkumar Rao (in Hindi), Prakash Raj (in Telugu & Tamil), and Rishab Shetty (in Kannada) will ensure that Indians across the country join hands and celebrate nature’s gift to this beautiful country.

The documentary will be released on Discovery Plus App at 6:00 am on June 05 on Android, iOS and on the desktop / mobile web on www.discoveryplus.in. The TV premiere will happen at 8:00 pm on Discovery, Discovery HD, DTamil and Animal Planet. The documentary has received huge interest from advertisers with Policy Bazaar, Mi 10 and Unacademy coming on-board as Associate Sponsors while Wildcraft is Co-Powered by sponsor.

“The premiere of Wild Karnataka is part of our long-term vision of promoting and elevating Indian filmmakers and storytellers who are making exceptional content,” said, Sai Abishek Director–Content, Factual & Lifestyle Entertainment – South Asia, Discovery. “We continue to innovate with an aim to engage audiences with thrilling, power-packed, entertaining and yet purpose driven content. I am indebted to the celebrities who came forward and supported this film readily and brought forward their unique sense of storytelling.”

Talking about the film Wild Karnataka, co-filmmaker Amoghavarsha JS, said, “Following the theatrical release of our film, it gives immense pleasure to be associated with a platform like Discovery Channel which is known for the brilliant work they’re doing towards helping raise awareness about wildlife conservation. We could not have found a better platform for us to showcase our film in which we have tried to bring to the screen the wondrous wildlife of Karnataka.”

Noted celebrities coming together for a special cause: -

Lending his voice to the film in Hindi, the Indian Actor Rajkummar Rao, said, “As an actor you’re always looking for interesting stories to tell. However, to be able to narrate the story of our country’s wildlife was an extremely enriching experience for me. Discovery has always been my go to channel whenever I’ve wanted to explore something new. Now to be a part of the channel through a film that so beautifully portrays the natural heritage of our country, it is definitely a proud moment for me. Wild Karnataka celebrates the spectacular diversity of the Indian state, Karnataka and brings us closer to the wildlife that thrives in the state. It serves as a good reminder for all of us to truly celebrate our country’s rich natural treasures and work towards preserving them for generations to come.”

Noted actor Prakash Raj, has lent his voice for the Tamil and Telugu version of the film. He said, “I connect with the ethos of the show – celebrating the rich bio-diversity that is prevalent in India. The magnitude of this wild based magnum opus can be gauged from the fact that this hour-long documentary is sieved from four hundred hours of shot footage. To use one’s craft for raising awareness about the beauty and the diversity of our natural heritage is a beautiful thing and now it is up to us, the viewers and the citizens of India to not only celebrate this beauty but also work towards taking care of it.”

“This film, Wild Karnataka, is close to my heart as I am from Karnataka and I feel grateful to be a part of this project for Discovery India. Lending my voice to the film in a way helps bring it closer to the people of Karnataka so they can witness the beautiful wildlife that thrives in this state, with a personal touch. It is extremely important for us to save our wildlife and the government and Forest Department of Karnataka are taking great efforts despite the pressures of development and vast human populations. It is time we learn more about this and understand how we can be a part of the solution,” said actor Rishab Shetty, who has dubbed for the film in Kannada.

Karnataka is the home to some of the richest wild places on the planet and boasts of a rich biodiversity, most of which is still unknown to the public. Interestingly, one quarter of India’s plant and animal species are found here, many of which are still unknown to the people of India. The film appreciates the efforts of the people, government and the Forest Department of Karnataka, who are committed towards saving some of the greatest natural history for the future generations. Further, the movie spotlights the efforts of the government of Karnataka to save tigers and elephants as the state is a home to of these majestic animals than anywhere else in the world. The money raised by this launch is being donated to the Tiger Foundation of Karnataka forest Department. WILD KARNATAKA sends a message of hope not just across India but across the whole world.

Tune in to WILD KARNATAKA, which premieres in India on Friday, 5th June at 8:00 PM, only on Discovery, Discovery HD, Animal Planet, DTamil and Discovery Plus App.

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