17 May 2022 23:37

MediAvataar's News Desk

MediAvataar's News Desk

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Through the campaign curated by Dentsu Impact, the video brings to light the beautiful bond of a mother and child that blossoms in the backdrop of a war.

Hindustan Times has rolled out a heart-warming message echoing the spirit of motherhood through a short film on the occasion of Mother's Day. Conceptualized by Dentsu Impact, the film is shot in Istanbul. It aims to bring out the sentiment that motherhood is bound by neither geopolitical borders nor blood and biology. Even in war and adversities of a vast scale, a mother’s care, compassion, and love shine through. These emotions define the bond shared by a mother and a child, and it is these emotions that make the bond resilient, keeping hope alive day after day.

Aparna Bhawal, Vice President, Marketing at Hindustan Times, said, "Mothers are the epitome of resilience and strength. Motherhood is an emotion unbound by any restraints and is not defined by borders or birth. We found Mother's Day to be the most fitting occasion to celebrate this very spirit of motherhood and its soft yet strong nature. This video is our tribute to the beautiful bond marked by unconditional love and solicitude."

Anupama Ramaswamy, Managing Partner & National Creative Director, Dentsu Impact, quoted, “The world needs more mothers. Because mothers work ceaselessly to keep humanity and hope alive, wherever they are. With all that is happening in the world today, we believe only a mother can lead us on the path of kindness, love and empathy. It is a mother’s spirits to make the world a better place that #HTSalutes. And this film is our humble attempt to celebrate this spirit.”

Bob, Director, Good Morning Films, commented, “The story when narrated to me by Anu, had such a different take on motherhood and was so boundless that I immediately got excited to do the film. Also hats off to the team at Hindustan Times, to do a film which potentially arouses various sentiments within the system and beyond. This happens around us; that we sometimes forget that motherhood is not just a state of being, but also a spirit. Through this film, we have captured the spirit of motherhood that knows no boundaries, and also have broken the format of normal stories set in a native context. Ours is a classic story which can be felt across borders.”

#HT salutes is an initiative where we, at Hindustan Times recognize the exceptional efforts of front line workers/professionals who stand like pillars of our society. We take this opportunity to thank them and show our gratitude for their efforts.

As part of its strategic transformation process, India’s premier news channel India TV has announced the appointment of Ms Priya Mukherjee as Group President- Network Development.

Priya will be driving India and International Distribution for Linear TV and OTT.

Priya, a veteran in the Media Industry, comes with 23 years of experience in Distribution and Marketing. She started her career with Indian Express and subsequently, she has built herself a stellar reputation by being part of organizations such as Discovery Channel, Sony Entertainment Television, Network 18, Den Networks, Republic Media Network and GTPL. Priya would be reporting to the Group CEO Vinay Maheshwari.

Commenting on Priya’s appointment, India TV Group CEO Mr Vinay Maheshwari said, “We are glad to have Priya on board. I am sure her rich experience of managing distribution will help India TV scale new heights”

Priya brings to her position a series of stellar achievements and rich industry experience, which will further help us move strongly towards achieving our mission and creating new industry benchmarks. Quoted Ms Ritu Dhawan - Managing Director India TV.

MX Media has built the largest digital entertainment ecosystem in India with 1Bn+ app downloads on Android, 300Mn MAUs globally and 200,000 hours of content across 10 languages in the last three years.

With the start of the new fiscal year and its continued pursuit to charter new growth areas and scale the business to newer heights, MX Media, today announced its new Corporate Team.

MX Media defines the new journey with aggressive growth and efficiency targets, unearthing the true potential of the current and new businesses. The organizational restructuring of its team involves new appointments and a rejig of roles amidst their leadership team to focus on the user journey, drive new user growth, deploy best practices and bring operational efficiency.

The restructuring includes teams for User Growth, Marketing & Brand, PR & Corporate Communications, Revenue, SVOD Distribution & Partnerships, AVOD and Revenue Planning & Strategy who will work with MX Media, Chief Operating Officer, Nikhil Gandhi.


The entertainment Super App has appointed Niraj Mishra as the Head of User Acquisition & Performance, Amandeep Singh, Head of Growth Strategy & Analytic and Swati Kaushik as the Head of Programming Strategy & Content Operations.


Sandeep Das is the Marketing Head and will drive show campaigns, trade marketing, brand and consumer strategy.


Usha Rachael Thomas will lead Public Relations and Corporate Communications for all MX Media businesses.


Abhishek Joshi will be heading the SVOD business along with Partnerships and Distribution.


Dina D'Souza will lead the direct client and agency business as Revenue Head of AVOD OTT. Nitin Kemse will Head the Network Revenue and drive new ad verticals for self-serve platform - MX Advantage & MX Audience Network. Ashish Patil will lead MX Studios business and will be supported by Pankaj Malani & Suresh Menon for revenue and production operations respectively.


To bring similar focus in Revenue planning and Strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be supported by Ramgopal Iyer.

Commenting on this development, Nikhil Gandhi, Chief Operating Officer, MX Media said, “The last year has been dynamic, transformative and extremely rewarding for MX Media. We are extremely proud of our businesses scaling new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”


93.5 RED FM, India’s leading private radio and entertainment network is celebrating the exceptional 15th edition of the T20 league with ‘Shor Macha Ke Haisha’. The campaign is adding noise to the existing enthusiasm, aggression, and entertainment of the tournament.

Our impeccably talented host who is most loved for her sense of humour and perfect comic timing, RJ Karishma is adding wit and enthusiasm to the T20 experience. Her hilarious take on ‘Saas Bahu’ has the audience rolling on the floor laughing with cricket comedy reels. Along with her, RJ Umang is presenting a brand new segment ‘Naya Saal Naya Shor’ introducing debut teams and players. Furthermore, the segment ‘Pre & Post Match Wala Shor’ wherein our in-house cricket experts, our jocks are dissecting and laying a foundation of excitement for that day’s match is garnering a lot of interest from the audience.

The enthusiastic and overwhelming response is what is making the ‘Shor Macha Ke Haisha’ campaign a roaring success. And we are looking forward to elevating the T20 league madness in the following days.

RED FM presents the Shor anthem that celebrates the spirit and aggression of the tournament. The anthem resonates the ultimate clash of titans on the cricket pitch so million fans could groove to this hummable cricket cracker. Being packed with dynamic energy and an upbeat rhythm, the right mix of notes and talented artists make it a catchy one.

RJ Karishma’s comic take on T20 league



ABP News is back with its pioneering show on personal finance – Fund Ka Funda.

The show is focused on providing a thorough analysis about personal finance to the general public, in a simple yet comprehensive manner. Fund Ka Funda's guiding idea is to assist the general public in managing their personal assets via information and skill rather than hearsay. Starting from 1st May, 2022, the show will be airing at 1:30 pm every Sunday for a duration of 30 minutes.

Mehraj Dube, a seasoned anchor is making a comeback with Fund Ka Funda. Mehraj has anchored popular shows like Money Mantra and Sabse Bada Rupaiya for NDTV channels. An ISB MBA, Dube currently is Head of Marketing of ABP Live and Trade Marketing.

Commenting on their collaboration with ABP News, Sachin Kumar, Founder and Managing Director, Dhanu Group said, “In today's world, financial literacy is a highly debated topic, and we are glad to be partnering with ABP News as the channel cares about its audience and is consistently trying to bring awareness for their benefit. I am confident through this show the general public will benefit immensely as they will get to connect with investment experts.”

Speaking about their association with ABP News, Girirajan Murugan, CEO of FundsIndia, said, “I believe the Fund Ka Funda programme would be a great way of educating millions of people in one go. I congratulate ABP news in this effort of theirs to spread financial literacy and I am glad to be a part of this step toward creating a more financially literate India."

ABP News’ Fund Ka Funda will be hosting a special guest Dhirendra Kumar, CEO, Valueresearchonline.com, on the show. He is the most bona fide voice in the mutual fund sector, as well as a global pioneer in mutual fund research. Previously, Dhirendra Kumar was the most trusted investment counsellor on the news genre, appearing on STAR News Fund Ka Funda from 2004 until 2010. He also contributes to The Economic Times and Dainik Jagran, as well as publishing financial periodicals and news portals.

The weekly themes of the show will include stories and short discussions. The show will cover the week's major investment news and analyze its implications. The areas of key discussions during the show would be upcoming IPOs, impact of big government decisions on investment, and whether real estate prices currently are rightly valued or not. The show aims to be a one stop destination for all your investment queries.

According to a survey, 330 million people shopped online in the year 2020. However, only a small fraction of that number of people invest online. ABP News believes that there is a large number of audience waiting to invest their money at the right place with the guidance of an authentic source. ABP News’ Fund Ka Funda plans to connect with this audience and provide them with valuable insights that will help them invest their money at the right place.

Fund Ka Funda also wishes to highlight that not all investors are financially literate. The financial literacy of the country is low and there has been a huge increase in individual investors in the Indian stock market in the financial year of 2021. However, a large chunk of these investors lack the knowledge required to make financially sound decisions. Fund Ka Funda aims to help these individuals to assess all the dynamics of investment before investing their money.

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