Post by Editor
- Feb 20, 2018
A large chunk of India’s population lies on the outskirts of the formal economy. Living in far-flung corners of the country, illiteracy and a lack of connectivity are common reasons why consumers in these areas remain unbanked. Moreover, banks in rural areas are few and far in-between, making it difficult for many people to reach them ...

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Post by Editor
- Feb 20, 2018
- 0
Recently I wrote a piece for Brand Matters, our monthly review of what is new in the world of brand marketing, about the need to break out of the comfort zone. In this post I thought I would explore a few different examples of how a brand found growth beyond the edge of the comfort zone. My observation of the few brands that grew over five years suggests that they all did something disruptive, something that changed the way they served customers, went to ...
Post by MediAvataar's News Desk
- Jan 31, 2018
- 0
Zenith has published a special edition of its data & insights publication, Global Intelligence, focused on eight key areas of focus for marketers over the coming year. Called 2018 The Year Ahead, builds on Zenith’s previous annual trends reports, this year acknowledging that many areas of real opportunity for marketers have been developing over the past couple of years. We have clustered these areas of emerging of opportunity and focus under four ...
Post by MediAvataar's News Desk
- Jan 31, 2018
- 0
Global ad spend forecast to reach $37 billion by 2022 New data from Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next 5 years, reaching $37 billion by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach just under 4.5 billion globally by 2022, as the appetite for free video media continues its ...
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Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL). The business was won as part of a multi-agency pitch. Group CEO Tanmay Mohanty says “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.” Says Archana Anand, Digital Head, ZEE5 India, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital
Unibic, a renowned name in the cookie industry and one of the fastest growing brand in the segment has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office. Unibic is one of India’s largest ‘real’ cookie production company with a range of over 24 variants and an added sugar free segment. They have also just launched their healthy range of biscuits suchas Gluten-free, Ragi & 40% Oats. On the new appointment, Nikhil Sen, Managing Director, Unibic Foods Pvt. Ltd. said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next
GroupM, the media investment group of WPP, today announced its advertising expenditure (adex) forecasts for 2018. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2018 is forecasting India’s advertising investment to reach an estimated Rs. 69,346 crores this year. This represents a growth of 13% for the calendar year 2018 over the corresponding period in 2017. The report also estimated ad spending in 2017 as Rs. 61,263 crores, growing at 10%, as predicted by GroupM in February of last year. Various industry estimates peg economic growth at 7.3% to 7.8% for 2018 as the benefits of GST- higher productivity and lower cost of goods sold- become apparent. This combined with key reforms already implemented, such as bank recapitalization, budget provisioning of non-performing
WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors. The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date. The acquisition will continue GroupM’s growth strategy in one of the world’s most dynamic economies, and offer
Ad campaign 'Meet Graham', agency AlmapBBDO, network BBDO Worldwide, holding company Omnicom Group, brand Nike, advertiser Volkswagen Group and USA top the rankings. Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline - and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, are compiled by analysing the results of more than 40 of the world's most important international, regional and national creative awards shows. Ranked the most creative campaign in the world is 'Meet Graham', created
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leadership talk

  • Irfan Khan, CEO, Zefmo Irfan Khan, CEO, Zefmo "As per the recently released India Influence Report 2018, the survey indicates that brands are today recognizing the fact that influencers can help leverage the position of a brand’s product and increases brand recognition because of consumers leaning on the reviews and expert opinions of influencers to make their purchasing decisions. We also see a widespread adoption of influencer marketing by different brands which highlight the fact that it is becoming an integral part of the marketing mix. In fact,… Read more...


  • Your throbbing start-up seeks wings !

    Your throbbing start-up seeks wings ! Imagine if Uber after series of brainstorming had concluded that innovation meant building great comfortable taxis for commuters. Good for us they didn’t do that, instead picked a different insight. They saw the pain people went through while booking cabs and simply solved that. Lot of times we wonder if there was a framework that could help small businesses, growing brands and start-ups focus on brand building and marketing in this complex Digital world, without losing their sleep and yet continue to focus on all the other things that matter? If you are one of them you will agree there… Read more...



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