HEADLINES
- Feb 27, 2020
52% Indians are open to accept movies with their favourite actors playing homosexual characters
YouGov latest study brings in some good news for the LGBTQ community, as the findings show 64% of Indians confirming to the idea of mainstream Bollywood movies depicting same-sex relationships or characters as the main subject. While a ...
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OnePlus Appoints Siddhant Narayan as Head of Marke...
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Samsung Mobile is India’s Most Desired Brand in ...
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NYF’s Advertising Awards to premiere 4 new episo...
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Bob Chapek Named CEO of The Walt Disney Company...
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Kids Insights launch Global Insight Reports...
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Kelly Campbell Promoted to President of Hulu...
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TOP STORIES
- Feb 22, 2020
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In our New Media working group, we often discuss high level themes around how New Media channels will affect the marketing world, which opportunities are created and I feel privileged to be able to do a lot of future-gazing with very senior members of our industry. We define New Media as new, emerging channels and technologies available to consumers and our working group’s focus is on bringing the hype down to reality.
So, given the opportunity to ...
- Feb 20, 2020
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WARC's research into the health of creativity
19 February 2020 -- Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.
To assess how often highly creative work is also effective, WARC has analysed the data from the 2016-2019 WARC Creative 100 Rankings (the world's most awarded ...
- Feb 19, 2020
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Weber Shandwick Research Finds Companies Facing Complex Challenge of Navigating Two Dozen Drivers of Corporate Reputation
Research released by Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line. The State of Corporate Reputation in 2020: Navigating the Omnidriver Era finds that Asia Pacific executives, ...
- Feb 19, 2020
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Why are the campaigns of renowned brands like Dabur, Dettol, HP, and Reebok so successful? Their big budgets unquestionably set a great foundation for success, but is that all? No! If you look at the campaigns for each of these brands carefully, you’ll spot a universal attribute - they all narrate a story.
Indians are highly attracted to stories since childhood. There is a reason why most parents inculcate valuable lessons through the means of this ...
- Feb 16, 2020
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LinkedIn, the world’s largest professional network, has launched LinkedIn Opportunity Index 2020. The Index is a composite measure that seeks to understand how people perceive opportunity and more importantly, the gaps in getting to those opportunities. The research surveyed over 30,000 respondents in 22 markets globally.
According to the research, people want to find opportunities that allow them to pursue their passion, have work-life balance, and job ...
- Feb 14, 2020
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Keeping you and your family safe online is a top priority at YouTube. Today on Safer Internet Day, we’re sharing some of the ways we work to keep YouTube safe, and how you can be more in control of your YouTube experience. From built-in protections to easy-to-use tools, we hope you’ll take advantage of these tips:
1. Learn more about the content available on YouTube
We work hard to maintain a safe community and have guidelines that explain what we allow ...
- Feb 13, 2020
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These Roles Are Unlikely to Report to CMOs Despite Marketing Departments Taking Control of Key Aspects of CX Execution Within Their Organizations
Organizations are taking customer experience (CX) more seriously by committing more resources and talent to the discipline, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that in 2017, more than 35% of organizations lacked a chief experience officer (CXO) or chief ...
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- The Age of the Creators
- 38% of the world's most creative campaigns are also effective
NYF’s Advertising Awards Content Initiative “Creativity From The Other Side with David Sable” Announces New Episodes
Advertising Innovator David Sable Interviews New York’s Creatives in NYF’s Video Series
Each of the 30-40-minute episodes feature interviews with creatives from all areas of art and business whose inspiration and ability to thrive creatively have fueled their success. In these personal one on one conversations, WPP Senior Advisor David Sable unearths how highly accomplished and remarkably creative people drive innovation within business.
New York Festivals International Advertising Awards® will premier 4 new episodes of “Creativity From The Other Side” with David Sable.
Creativity From The Other Side was launched in early January by NYF’s Advertising Awards
Talent, technology and process drive growth and retention, earning OMD’s second consecutive Global Agency of the Year title
Omnicom Media Group agency OMD had the best net new business performance of any global media network in 2019 as reported today by COMvergence, the international independent research company.
In the COMvergence Media Agency New Business Barometer report released today, OMD tops the ranking with $2.02b in net new business values.
The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor.
The COMvergence New Business Barometer completes a trifecta of first place net new business rankings for OMD in 2019, following reports
WARC's research into the health of creativity
19 February 2020 -- Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.
To assess how often highly creative work is also effective, WARC has analysed the data from the 2016-2019 WARC Creative 100 Rankings (the world's most awarded campaigns for creativity) and the WARC Effective 100 Rankings (the world's most awarded campaigns for effectiveness) covering awards shows tracked between 2015 and 2018. The findings are now published in WARC's latest research on the health of creativity.
Amy Rodgers, Managing Editor, Research and Rankings, WARC, comments: "Over the
The list features the 10 bravest agencies globally & includes Droga5 and BETC amongst others
In what has been a de facto list of agencies setting new standards for creativity, innovation and excellence in marketing since 2004, Contagious has published its annual Contagious Pioneers for 2020. Dentsu Webchutney, the digital-first creative agency from the house of Dentsu Aegis Network (DAN), is a proud inclusion this year, affirming a tectonic shift in the Indian advertising landscape. This year, the list champions agencies that produced brave work consistently over the last year and includes Droga5, New York, Colenso BBDO, Auckland, McCann, New York & BETC, Paris.
Gautam Reghunath, CEO, Dentsu Webchutney said, “To say we’re big fans of the others on this list would be to put
Wavemaker, the media, content, and technology agency from GroupM has today announced the appointment of Mansi Datta as Managing Partner. In her new role,
Mansi will head North operations for Wavemaker India and will report into Ajay Gupte, CEO, Wavemaker – South Asia. Mansi has been part of Wavemaker (erstwhile Maxus) since 2015.
Commenting on the appointment Ajay said, “Mansi is an exceptional client leader with focus on strategic planning and implementation across varied media from analogue to digital. Mansi has displayed great leadership skills in her previous role as GM. Under her guidance, Wavemaker is looking forward at delivering many more business innovations and operational efficiencies along with growing the region.”
Mansi holds 19+ years of rich experience in the
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leadership talk
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Pawan Soni, Vice President and Head, Content & Marketing, National Geographic India
How is National Geographic doing in the digital medium, in terms of traffic and revenue? National Geographic has taken new strides in how we approach digital as a medium. Our brand strategy revolves around harnessing the power of National Geographic’s iconic yellow border and bring the world to our consumers by engaging with and providing audiences the content experiences they want; on the platforms they want to experience it on. Hence, we are distributing programming on digital media by creating… Read more...
OPINIONS
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Getting Maximum Results with a Minimum Digital Marketing Budget
While startups with millions of dollars’ worth funding and mega valuations may get most of the attention, the other few are typically on much leaner budgets. For these startups, arriving at a cost-effective, efficient budget is essential for the company’s survival. In the present era of internet-led business, companies are trying to optimize the various benefits digital marketing has to offer. Without a doubt, digital efforts have not only proved to be faster and efficient but also convenient for both businesses as well as customers. But truth be told, digital efforts cost money, and with competition rising multi-fold, the consulting… Read more...
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