9 Global Executives Recruited to Select 2020’s Financial Category Entries New York Festivals® Advertising Awards unveiled the 2020 Financial Category Executive Jury (formerly Midas). This is the first year that the Midas Awards has merged with NYF’s Advertising Awards creating a new category group honoring campaigns that recognize all types of media used in financial services advertising and marketing. A prominent global panel will review all the shortlisted financial services entries selected by the international New York Festivals Grand Jury. NYF’s Financial Category Executive Jury is comprised of a diverse group of founding officers, creative partners, and executive creative directors from global advertising agencies as well as internationally recognized experts in financial

· Awards and Rankings claimed in advertising to be only from credible and independent bodies · Aims to curtail misleading claims, especially from educational institutes & healthcare services The Advertisement Standards Council of India (ASCI) has introduced guidelines (Appendix 1) for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly common for advertisers to make superiority claims in advertising for their products and services based on awards and rankings received. Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product, institute or service makes it superior and /or more authentic. The guidelines will lend assistance to advertisers for appropriate and correct usage of

Gender parity is represented in the President line-up for the first time in Cannes Lions’ history • The Presidents will lead the Cannes Lions 2020 juries, including the New Creative Business Transformation Lions jury Cannes Lions has announced the Jury Presidents selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 53% of Presidents are also women for the first time (up from 33% in 2019) –

The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver differentiated content with incisive insights. Sugarlite, which was launched in January 2019 is a premium sugar brand from India’s emerging wellness and health company, Zydus Wellness. A first of its kind sugar, Sugarlite delivers 50% less calories than regular sugar for the same degree of sweetness. The agenda of Sugarlite is to provide a healthy sugar to Indian homemakers and health seekers.