Post by MediAvataar's News Desk
- Apr 22, 2018
In an increasingly competitive and disjointed brand landscape, where the influence of ‘private label’ and ‘direct’ brands continues to expand, how can established brands best achieve the recognition they need? Firstly, we need to re-frame the question. The aim is no longer to achieve recognition alone but to create the INSTANT MEANING ...

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Post by MediAvataar's News Desk
- Apr 17, 2018
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Sabre Labs 2018 Emerging Technology Report examines the roles of automation, authenticity and blockchain in the evolving travel technology landscape Sabre Corporation , the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report, its latest technology forecast focused on evolving technologies and trends that will impact travel over the next decade. The 2018 report evaluates automation, ...
Post by MediAvataar's News Desk
- Apr 15, 2018
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Influencers and high-profile female execs are leading a new positive dialogue about what it means to have a career, and be a mom. The conversation around working mothers has long been dominated by guilt, apologies, and excuses—positioning a career as the sort of optional luxury that women have cause to feel ambivalent about. But a study published in December 2016 by the Center for American Progress reported quite the opposite. It found that nearly two ...
Post by MediAvataar's News Desk
- Apr 08, 2018
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We hear a lot about chatbots being used for customer service, but what about chatbots WITHIN an ad? Ad tech company Teads was the first to integrate an AI chatbot within outstream video ads, and global fashion brand Tommy Hilfiger was the first to use the technology. Teads integrated the TMY.GRL chatbot into video ads for the Spring 2017 launch of Tommy Hilfiger's Tommy X Gigi collection. This was a media first, and Kantar Millward Brown ran a custom ...
Post by MediAvataar's News Desk
- Apr 05, 2018
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The Good Report celebrating the best campaigns for social responsibility 2017 A collaboration between ACT Responsible and Gunn Report Fearless Girl #1 campaign | BBDO New York #1 agency | BBDO Worldwide #1 network | Amnesty International #1 brand The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is ...
Post by MediAvataar's News Desk
- Apr 05, 2018
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Amazon has been suffering a decline in its share price, over 50 billion USD less in market cap value. This seems to have been triggered by a variety of factors including Trump’s more direct criticism of Amazon’s stronghold on retail, and the overall drop in market cap values of big tech companies, known as the FAANG club – Facebook, Apple, Amazon, Netflix and Alphabet’s Google. Despite this, we expect Amazon will continue to remain at the front of ...
Post by MediAvataar's News Desk
- Apr 01, 2018
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Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data. We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed. So in addition to Mark Zuckerberg’s announcements last week – cracking down on abuse of the Facebook platform, strengthening our policies, and making ...
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The Kolkata Knight Riders (KKR) are a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League. The team, defined by its ‘Karbo, lorbo, jeetbo’ (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has already drawn first blood in their match against RCB (Royal Challenger Bangalore) and then against Delhi Daredevils (DD). Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar (KKR is ready) shows the city and its die-hard fans gearing up for the 2018 IPL season. Featuring Bollywood celebrity and team owner- Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a “fist pump”, which has the potential to become a ritual during every KKR
Love Matters India and Ogilvy go beyond the label Whether you’re in New York or New Delhi, being a woman isn’t always easy. Being lesbian, well, that’s another ball game. More so, when rampant pornography defines what a lesbian relationship stands for. Which is why, it is hardly surprising what a Google image search for ‘lesbian’ shows up – smooching, petting, kissing… you get the picture. And it’s even worse on Twitter. Love Matters (India) - a platform that provides information on relationships, sex and gender equality is hoping to change this. With #LforLove - a campaign that shines the light on the emotions that connect two people. Irrespective of their sexual preference. And end the portrayal of homosexual women as objects of fantasy. So they are accepted for who they are –
Move Advances Company’s Goal of Simplifying Its Business and Driving Deeper Connectivity in Service to Its Clients Publicis Media today announced a unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC to include oversight of EMEA operations as well. Boyle will continue to report to Steve King, CEO, Publicis Media. Further, Nicole Pruesse is appointed Chief Operating Officer, Publicis Media APAC, in addition to her current EMEA COO responsibilities. Pruesse is charged with delivery of the business across these regions, reporting to Boyle. In her most recent role, Pruesse built operational infrastructure and global
The duo will continue reporting into Saurabh Varma, CEO, Publicis Communications India  Leo Burnett India has announced two key elevations in its senior leadership. The agency has elevated Dheeraj Sinha and Rajdeepak Das to Managing Directors. Dheeraj and Raj currently serve as the Chief Strategy Officer and Chief Creative Officer, Leo Burnett South Asia, respectively. The duo will continue to be based out of Mumbai and will report into Saurabh Varma, CEO, Publicis Communications, India. Their new roles are in addition to their current responsibilities. Speaking about the development, Saurabh Varma, CEO, Publicis Communications India said, “Four years back we started on an incredible journey as a team. We challenged every rule book, every status quo. We wanted to create ‘Wave Three’
Dentsu Impact, the creative agency from Dentsu Aegis Network headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a team of business, creative and strategy leads to run its operations in the city. While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, Montu, Amish and Krittika will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues. With more than 14 years of experience in the business of communication, Montu has worked across agencies, in consulting and with
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leadership talk

  • Ali Merchant, Founder Director, Triton Communications Pvt Ltd. Ali Merchant, Founder Director, Triton Communications Pvt Ltd. "The world over, marketing professionals and their communication partners are single mindedly pursuing personalization of messaging and even platforms are driving better conversations. A one-size-does-not-fit-all philosophy help clients and brands become more relevant to its consumers. That’s the key mantra to success in this increasingly connected world." Said Ali Merchant, Founder Director, Triton Communications Pvt Ltd. In an interview with MediAvataar India, Ali shared his valueable insights on all things advertisng, marketing and more. Here is the complete Q&A.... 1.… Read more...


  • Your throbbing start-up seeks wings !

    Your throbbing start-up seeks wings ! Imagine if Uber after series of brainstorming had concluded that innovation meant building great comfortable taxis for commuters. Good for us they didn’t do that, instead picked a different insight. They saw the pain people went through while booking cabs and simply solved that. Lot of times we wonder if there was a framework that could help small businesses, growing brands and start-ups focus on brand building and marketing in this complex Digital world, without losing their sleep and yet continue to focus on all the other things that matter? If you are one of them you will agree there… Read more...



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