27 September 2020 22:34


Post by MediAvataar's News Desk
- Sep 27, 2020
Chairman and CEO of Automobili Lamborghini, Stefano Domenicali, will leave leadership of the Italian super sports car company for a new professional role Automobili Lamborghini announces that Chairman and CEO Stefano Domenicali will leave his position leading the Italian super sports car company to take on a new and prestigious ...

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Post by MediAvataar's News Desk
- Sep 25, 2020
- 0
As usage of advertising-funded video-on-demand (AVoD) services continues to grow in the US, data from August 2020 shows that AVoD services are refreshing their catalogues at faster rates on average than subscription counterparts. On average, SVoD services from major studios and international platforms turned over 5% of their catalogues between months, which was calculated from looking at the proportion of all titles available across August and July that ...
Post by MediAvataar's News Desk
- Sep 24, 2020
- 0
To address a deluge of cultural traumas, wellness practices are incorporating grief management as a component of overall health. Anguish is seizing society: pandemic-inflicted limits on physical interaction and social engagement are taking their toll, exacerbated by recent strife and civil unrest. For many, especially Black Americans, finding ways to process all of this is more important than ever. In response, forward-thinking healing and wellness ...
Post by MediAvataar's News Desk
- Sep 21, 2020
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YouGov DestinationIndex data shows domestic destinations currently dominate the list of top ten travel hotspots for Indians Data collected by YouGov DestinationIndex, that tracks public perception of the world's most popular hotspots on a daily basis, has revealed that Goa is the number one choice of urban Indians for their next vacation. Goa opened up for tourism in July and gradually started reopening restaurants with certain guidelines. According to ...
Post by MediAvataar's News Desk
- Sep 18, 2020
- 0
As the flow of company Q2 2020 financial reports nears its end, the picture of the true economic impact of COVID-19 on the media sector has become far clearer. The TV advertising market, as Ampere expected, has been significantly negatively impacted. The theatrical market has collapsed, and the limited reopening has provided scant respite for afflicted companies in the value chain. Pay TV revenues have been placed under further pressure from acceleration ...
Post by MediAvataar's News Desk
- Sep 15, 2020
- 0
Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce. Facebook announced the arrival of Facebook Shops, a brand new e-commerce solution enabling brands to develop digital storefronts on Facebook and Instagram. Accelerated to capitalise on the dependency of e-commerce during the COVID-19 pandemic, the timing of this arrival plays into the hands of Facebook’s ...
Post by MediAvataar's News Desk
- Sep 09, 2020
- 0
Although Instagram Reels emerges as the most popular video-sharing app, many people have tried homegrown counterparts and are likely to continue using them Recently the government of India put a ban on many Chinese apps including the widely used video sharing platform - TikTok. The departure of the popular Chinese app has presented an opportunity for other video sharing apps to gain a foothold in the market. Now YouGov’s latest survey reveals in the ...
Post by MediAvataar's News Desk
- Aug 30, 2020
- 0
Stuart Johnston, Global Commerce Director at Zenith, asks: with customers overwhelmingly turning to ecommerce to discover new products, not just purchase – how can brands ensure they are visible at the most crucial part of the journey? This piece originally ran on Mediatel. Admit it. Whether you are a brand manager, a marketer or a performance specialist, you have heard countless times since March about the “new normal”, the rapid shift in media ...
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Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace. Supported by Yahoo Finance, the three global lists celebrate female executives who are role models and driving change to increase gender diversity at work, future leaders who are making a significant contribution to gender diversity, and senior leader advocates who are dedicated to creating a more diverse and inclusive business environment for women. WPP Health Practice’s International CEO Claire Gillis, MediaCom’s Chief Transformation Officer Sue Unerman, Kantar’s Profiles Division Global CEO Caroline Frankum, Wunderman Thompson Argentina’s CEO Victoria Cole, WPP Country Manager for Turkey and GroupM’s
The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities. On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only
After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night  Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories  For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and
The account was bagged after a multiagency pitch to elevate brand awareness amongst TATA employees taking the Creative & Social media route. A fierce multiagency pitch was conducted to bag the prestigious TATA Shop Share Smile program. Liqvd Asia has successfully added yet another feather to its hat by winning the mandate. The TATA Shop Share Smile Social Media & Creative Management mandate will be handled out of Liqvd Asia’s Mumbai office. Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the Family & Friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies. Liqvd Asia will be responsible
Honoring the CMO behind the single most impactful idea on a brand’s business from among this year’s top-scoring One Show winners. A jury of 13 leading global CMOs selected Kathleen Hall, chief brand officer at Microsoft, as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the Game” by McCann New York, a big winner at this year’s show. Overall, the work won Best of Discipline in Design, 10 Gold Pencils, two Silvers, two Bronze and six Merits. Microsoft and McCann Worldgroup also picked up the coveted One Show 2020 Penta Pencil, awarded to the brand and agency who together have created stellar creative work for the last five
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leadership talk

  • Rohit Jain, Managing Director at Lionsgate South Asia Rohit Jain, Managing Director at Lionsgate South Asia How do you plan to differentiate Lionsgate Play from other international players like Netflix, Amazon, Apple or Disney?Lionsgate Play is a bespoke service meant especially curated for premium and edgy content cinephiles. We have been keenly following the kind of shows that are lapped up by Indian audiences and have created a curated library that Indian audiences will love. We want to ensure our consumer gets captivated in the world of bespoke entertainment, Instantly so there is less browsing and… Read more...


  • In the age of cutting-edge modern media, the success of the public relations sector

    In the age of cutting-edge modern media, the success of the public relations sector Public relations may appear like a contemporary business, but people having truely been strategically putting testimonies within the media for years. As long back in the late 1800s, well known bygone figures and happenings were endorsed through smaller scale weekly newspapers. While many say public relations doesn’t work anymore, that’s without a doubt now not the case. Rather, the globe has modified, and PR doesn’t work quite love it accustomed. It’s not as straightforward as pitching reporters and obtaining short hits any longer. Like everything else, PR sector has evolved. From Twitter to facebook to Whatsapp, the style reporters square… Read more...



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