HEADLINES
- Aug 20, 2019
B4U Hits a Hat-trick!!! Surmounting Hindi Movies, Hindi Music & Bhojpuri Movies genre
B4U Network, popularly known for its Bollywood Music and Movie channels, recently launched B4U Kadak as its premium offering in the Hindi Movie Genre & B4U Bhojpuri in the Bhojpuri Movie Genre. Now in a spectacular feat, both the newly ...
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TOP STORIES
- Aug 19, 2019
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An impactful content strategy is at the core of the success of any organisation, and not only from the angle of fan engagement.
Indeed, it’s expected that content marketing will generate up to $300 billion revenue by the end of 2019. Telling stories, especially in sports, has rapidly become a critical part of building a brand. A cohesive and engaging content strategy moves across a number of touchpoints and needs to be accessible to consumers via ...
- Aug 17, 2019
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In 2018, we saw consumer behavior and technology trends align with marketplace forces in a way that suggests 2019 is going to be a banner year for programmatic audio.
Let’s take a look at the confluence of forces and the recent industry advances that suggest that 2019 will be the year of programmatic audio.
The Stars Align
The volume of available streaming audio content, across music and spoken word, has seen astronomical growth in recent years. Most ...
- Aug 08, 2019
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The Advertising Agencies Association of India today announced that this year’s AAAI Lifetime Achievement Award will be awarded to Madhukar Kamath.
This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.
Madhukar Kamath is a distinguished alumnus of XLRI, Jamshedpur and Loyola College, Chennai. He has more than four decades of experience in the Advertising Industry and has spent ...
- Aug 05, 2019
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Giorgio Stock Named President, WarnerMedia Entertainment Networks,Distribution and Advertising Sales, EMEA & APAC
WarnerMedia Chief Revenue Officer Gerhard Zeiler today announced the appointment of Giorgio Stock to the new role of President, WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC.
With immediate effect, Stock, previously President Turner EMEA, takes on responsibility for all entertainment networks, ...
- Jul 26, 2019
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For long, video games remained a niche hobby in India, limited to a relatively small number of console and desktop gamers. However, with the increased prevalence of affordable smartphones and cheap data plans, Indians have taken to mobile gaming a big way. As a result, within a short span of time, the nation has propelled itself among the top-5 gaming markets in the world with over 250 million gamers.
In fact, mobile gaming has surpassed the popularity ...
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Ups Nitin Sabharwal to COO, SVG Columbus
Dentsu Aegis Network India has promoted erstwhile COO Deven Dharamdasani to the new role of CEO, SVG Media. The network took the decision following the sad and sudden demise of Anurag Gupta, former CEO - SVG Media, in July this year. Additionally, Nitin Sabharwal, former chief business officer – SVG Columbus, has now been elevated to Chief Operating Officer.
Deven is a veteran in setting up and operating Internet businesses across emerging markets. He has been instrumental in consolidating and diversifying SVG’s legacy in Mobile and Desktop across global footprints including Dubai, Singapore, Indonesia, China, Korea and Bangladesh amongst others.
For the past decade, he has been deeply involved with the efforts to drive digital marketing
Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country.
Anadi Sah has been promoted to Executive Creative Director, in addition to his current role of Lead Innovation, Technology & Creative. As part of this new mandate, Anadi will now spearhead Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, Chief Creative Officer, Isobar India.
Himanshu Arora, Business Head Gurgaon will now be Associate Vice President, taking in charge of the agency’s business for North region.
Aakriti Sinha, currently Director, Social Media, will now be National Head for Isobar’s Social Media Practice and will be responsible for scaling up the agency’s social media solutions.
Madhura Ranade, Director,
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has expanded its relationship with WPP by awarding it the global public relations business for its Mainstream and Upscale brands.
The global consolidation of PR responsibilities will now be handled by Ogilvy, Hill+Knowlton Strategies and BCW (Burson Cohn & Wolfe) and will be led out of Ogilvy’s New York office. WPP will provide PR counsel and support for Holiday Inn® Hotels & Resorts, Holiday Inn Express®, avid™ hotels, Staybridge Suites®, Candlewood Suites®, Crowne Plaza® Hotels & Resorts, EVEN Hotels ® and voco™ Hotels in key markets around the world.
Emma Corcoran, Vice President of Global Corporate Communications at IHG®, said: "With some of the world’s largest and well-known brands,
The Advertising Agencies Association of India today announced that this year’s AAAI Lifetime Achievement Award will be awarded to Madhukar Kamath.
This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.
Madhukar Kamath is a distinguished alumnus of XLRI, Jamshedpur and Loyola College, Chennai. He has more than four decades of experience in the Advertising Industry and has spent over twenty-five years in the erstwhile Mudra now the DDB Mudra Group. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB
iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has won the social media duties for the stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.
As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them
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leadership talk
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Moneka Khurana, Country Head, MMA India
“Brand safety goes beyond advertising. It’s all about protecting the customer relationship and brand equity. Both programmatic and publisher buying in the mobile ecosystem face the problem of transparency. To solve this issue, top management need to take the responsibility and hold agencies and media buyers accountable. The brand representatives must have more control over the buying partners and demand a greater transparency.” Said Moneka Khurana, Country Head, MMA India In an interview with MediAvataar India, Moneka exchanged her thoughts… Read more...
OPINIONS
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Why Online Reputation Management isn’t limited to big brands
No matter who you are or how small your business is, digital presence is the bedrock of modern times. Having said that, it’s important to mull over Online Reputation Management (ORM) as an indispensable component to any digital strategy chalked for success. Market reports indicate how almost 65 percent of Indians on an average prefer using social media for both purchase recommendation as well as after-sales service. Globally, 85% of consumers trust online reviews as much as personal recommendations. Why has it become vital to have an ORM strategy for brands? ● With an increasing number of customers voraciously looking… Read more...
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