The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities. On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only

After sweeping the awards night as debutants last year, Wunderman Thompson India did an encore at the 2020 awards night  Bagged 12 blue elephants, 1 bronze elephant and 38 baby elephants for some of the biggest brands across multiple diverse categories  For the second time in a row, Wunderman Thompson India has put up a dominant performance at the recently concluded Kyoorius Creative Awards (KCA) 2020, winning a total of 12 blue elephants, 1 bronze elephant (Creativity for good) and 38 baby elephants for some of the biggest brands across multiple diverse categories. The agency’s Facebook Thumbstoppers campaign was its most awarded campaign sweeping a total of 7 Blue elephants and 21 in-book wins (baby elephants) across categories such as ‘Film Advertising’, ‘Digital Marketing’ and

The account was bagged after a multiagency pitch to elevate brand awareness amongst TATA employees taking the Creative & Social media route. A fierce multiagency pitch was conducted to bag the prestigious TATA Shop Share Smile program. Liqvd Asia has successfully added yet another feather to its hat by winning the mandate. The TATA Shop Share Smile Social Media & Creative Management mandate will be handled out of Liqvd Asia’s Mumbai office. Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the Family & Friends they refer and the channel partners, who get invited by a Tata the company, can avail offers from various participating Tata Group companies. Liqvd Asia will be responsible

Honoring the CMO behind the single most impactful idea on a brand’s business from among this year’s top-scoring One Show winners. A jury of 13 leading global CMOs selected Kathleen Hall, chief brand officer at Microsoft, as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the Game” by McCann New York, a big winner at this year’s show. Overall, the work won Best of Discipline in Design, 10 Gold Pencils, two Silvers, two Bronze and six Merits. Microsoft and McCann Worldgroup also picked up the coveted One Show 2020 Penta Pencil, awarded to the brand and agency who together have created stellar creative work for the last five