28 February 2021 06:15


Post by MediAvataar's News Desk
- Feb 27, 2021
The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the more the tourist gets to explore India’s beauty, the more unusual destinations are there for the taking. India is ranked 6th on the list of UNESCO World Heritage Sites globally, with 38 World Heritage Sites – the tourism ...

Hide Main content block


Post by MediAvataar's News Desk
- Feb 24, 2021
- 0
Opening Massive Market Opportunities For Advertising New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content since the outbreak COVID-19 Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report released today by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting ...
Post by MediAvataar's News Desk
- Feb 24, 2021
- 0
President Barack Obama and Bruce Springsteen first met back in 2008. Though the two have very different backgrounds and careers, they formed a deep friendship. Starting today, listeners can eavesdrop on their personal, intimate conversations in a new podcast: Renegades: Born in the USA. The eight-episode series was announced today during Spotify’s Stream On event and is the second podcast to launch through Spotify’s partnership with President Obama and ...
Post by MediAvataar's News Desk
- Feb 07, 2021
- 0
Without skilled people and the right processes, marketing technology will waste money rather than gain customers Marketing technology has suddenly become both more important and more problematic. With the surge of online search and shopping in response to Covid-19-induced lockdowns, many companies are pushing their chief marketing officers (CMOs) to build up their digital customer acquisition while curtailing their spends on technology, media and staff. ...
Post by MediAvataar's News Desk
- Feb 04, 2021
- 0
New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities "Changing Channels in B2B" study finds work from home culture has amplified the voice of a new generation of B2B influencers in the tech and telco sectorsFebruary 3, 2021 - Today, WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world's most popular audio streaming ...
Post by Editor
- Feb 03, 2021
- 0
An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report published today, which also indicates better-than-expected results for 2020 The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn - a marked ...
Post by MediAvataar's News Desk
- Feb 02, 2021
- 0
A startup boom is in the making, fueled by the pandemic and financial recession. With staggering unemployment numbers around the world, many are turning to entrepreneurship as their next career move. In America, for the week ending October 3, 2020, new business applications were up 40% compared to the same period in 2019, according to the US Census Bureau. And in the United Kingdom, over 29,000 new companies were registered in September, the highest ...
Post by MediAvataar's News Desk
- Jan 28, 2021
- 0
An international reference in social media, the Brazilian Tiago "Tito" Ribeiro is always looking for opportunities. His current field of work is new businesses in content management and digital transformation, with a focus on Latin America and the Hispanic market. After a long period living in different countries around the world (Peru, Portugal, Spain, Netherlands,Turkey, England, Uruguay, Mexico, Paraguay) and working for important global brands (Ambev ...
Post by MediAvataar's News Desk
- Jan 24, 2021
- 0
Thai people, Britons and Danes are the most willing to take the vaccine, in UAE and KSA more than half say so With COVID-19 vaccines now being rolled out across the world, YouGov’s COVID-19 trackers show that people in Thailand and the UK are the most likely to say that they will take the coronavirus vaccine when it becomes available to them, at 83% and 80% respectively. Other countries where willingness to take the drug is high include Denmark (70%), ...
  • TV
  • OOH
  • PR
Following a multi-agency pitch, Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for India’s largest integrated power utility, Tata Power’s solar rooftop solutions. Leveraging its comprehensive creative, technology and data capabilities, Wunderman Thompson India will partner Tata Power to drive growth across geographies, demographics and mind-sets. The rise in pollution levels and the rapid depletion of non-renewable fuel resources requires urgent attention to fulfill increasing energy demands. And that’s what is paving the way for Solar Revolution in India. Investing in solar rooftop solutions leads to great savings, while protecting the environment. And Tata Power with their state of art solutions is trying to bridge that need
NYF taps 25 leaders from 5 Continents to Join the 2021 Executive Jury New York Festivals® Advertising Awards announced the 25-member 2021 NYF Executive Jury of international award-winning creative leaders to judge entries submitted into New York Festivals Advertising Awards. Executive Jury President, Ralf Heuel, Chief Creative Officer and Partner of Grabarz & Partner Germany will preside over this elite panel of Chief Creative Officers and Executive Creative Directors from around the globe. With 28 years of industry experience, Ralf brings both leadership and creativity to the role of Executive Jury President. Previously as a Creative Director, and then as CCO, Ralf made the agency one of the most creative locations in the country, in the process repeatedly propelling Grabarz
Effie Asia Pacific is delighted to introduce Alex Lubar, President of McCann Worldgroup Asia Pacific and Erica Kerner, SVP, Head of Marketing Strategy & Partnerships, Commercial at ONE Championship, as the first two Heads of Jury for the APAC Effie Awards 2021. No strangers to the Effie Awards, they will lead and moderate the judging sessions to uncover the gems that Asia Pacific has to offer. As President of McCann Worldgroup Asia Pacific, Alex leads an organisation of 3,200 people across 12 markets that represent one of the largest, fastest-growing marketing regions of the world. Based in Singapore since 2019, he is responsible for driving the world’s most effective marketing solutions network to deliver total integration at scale in all aspects of business communications for
Anand Bhadkamkar, CEO India, dentsu, “2020 presented a monumental challenge to us – as individuals, business and society. It made us witness time and space in ways that many generations had only read about in textbooks or had heard of from aging bystanders of yester-history. Yet, I must reiterate that despite all the aching that this hailstorm of a year introduced into our lives, 2020 was also maleficently unique. It forced us into depths of insights that we could never have comprehended otherwise. It also reminded us of what the human spirit could eventually endure and the magnificent resilience that it is capable of. Dentsu is over-invested in digital. Of our 3000 people, more than 1800 are in our digital companies. Additionally, more than 50% of our revenue comes from digital at a time
Havas Group India, announced that it is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands. As part of the joint-venture, Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York. Conran Design Group Mumbai, with a dedicated team of 15 specialists, supported by Conran Design Group teams globally, will be a huge asset to Havas Group India as it works to deliver a more meaningful difference to its clients. Headquartered in London, Conran Design Group is founded by renowned designer Sir Terence Conran 65 years ago. It is a design-led branding agency on a mission to help clients realise the value of
  • 1
  • 2
  • 3
  • 4
  • 5

leadership talk

  • Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group Rammohan Sundaram- Managing Partner and Head of MediaTech, DDB Mudra Group How have things changed with the lockdown and pandemic ? Look, everything changed the world over with Covid 19. The impact was so strong that Trump lost elections in the US, that is how significant the pandemic is. It impacted economies worldwide, put countries into recession and took away a lot of lives. India was no different and several industries were impacted since March upto the festive season. Whether auto, retail, hospitality including airlines were impacted tremendously and that automatically… Read more...


  • How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth

    How the Indian Gaming Industry can leverage holistic PR to change perception and drive growth The pandemic and the past few months of lockdown that forced people to stay indoors, has resulted in people trying new activities at home, beginning from cooking new dishes to exploring hidden talents. Likewise, some turned to gaming platforms to enhance their competitiveness. From taboo to mainstream recognition, Indian gaming has gained significant traction within the Indian entertainment industry. With a projected user base of more than 623 million gamers, this provides a significant boost to the entire gaming ecosystem within the Indian economy. This ecosystem comprises gamers across age groups, the game developers community, the designers, and lastly the… Read more...



We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. More details…