13 November 2019 18:53


Post by MediAvataar's News Desk
- Nov 13, 2019
WARC, the global authority on advertising and media effectiveness, has released the 2019 Asian Strategy Report, outlining successful key marketing trends in the region. The Report is based on an analysis of the results of this year's WARC Prize for Asian Strategy, which awards the smartest strategic ideas that are growing brands in ...

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Post by MediAvataar's News Desk
- Nov 11, 2019
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The luxury industry dropped one spot from 2018, ranking 14th out of 15 industries studied in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotion. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Rolex topped the industry followed by Cartier and Tiffany & Co. The remaining brands in the top 10 for the industry were: Chanel, Jaguar, Louis Vuitton, ...
Post by MediAvataar's News Desk
- Nov 06, 2019
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Each era in marketing comes with its own catchphrase, and the past few years have been all about customer centricity. It has become the North Star for brands as they refresh their growth strategies in response to shifting marketplace dynamics. Many also seem to be adopting the phrase merely because everyone else is, and they do not want to risk being left behind. However, adopting a slogan is not the same as adopting a mindset. So, what does it mean to be ...
Post by MediAvataar's News Desk
- Oct 31, 2019
- 0
WARC, the global authority on advertising and media effectiveness, has today released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, and other media ...
Post by MediAvataar's News Desk
- Oct 25, 2019
- 0
World Bank Group President David Malpass will visit India from October 25-28, his first trip to India since assuming leadership of the organization on April 9, 2019. During his visit, Mr Malpass will focus on understanding the emerging priorities of the Indian government in its new term as it strives to boost growth and meet the aspirations of its people, and developing the World Bank Group’s partnership with India. While in India, Mr Malpass will meet ...
Post by MediAvataar's News Desk
- Oct 25, 2019
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Diwali festive spirit echoes as ‘Lighting’ tops as the top gifting options in India Taboola, the world’s leading discovery platform, today released its Global Festive season study based on data on gift & brands. Deal-hunters everywhere are stretching out their shopping hands because of the ongoing festive season in India and globally Black Friday which is only a few short weeks away. Given Black Friday’s prestigious ranking as the world’s number one ...
Post by MediAvataar's News Desk
- Oct 22, 2019
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Going online before opening physical stores is ideal As furniture retailing is growing in the country, selling online is a strategic and a futuristic measure. However, in an era of Omni-retailing, both physical and online will continue to add to the growth Contrary to its customary plans to open a brick an d mortar store, a famous global furniture retailer recently announced its online store in the country. A shift in strategy for the company and ...
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A team bringing together WPP’s world-leading technology, creative and medical expertise will serve as the lead agency for Beiersdorf’s Eucerin and Hansaplast/Elastoplast brand portfolio. Expanded partnership to deliver integrated, data-driven and agile creative communication. Beiersdorf and WPP to officially start expanded partnership as of January 2020. Beiersdorf, a leading provider of innovative, high-quality skin care products, has appointed WPP to be the lead global agency for its iconic global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast. A WPP team comprising Wunderman Thompson, thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics for Beiersdorf’s derma and healthcare business. Following
Account won post a rigorous multi-agency pitch Following a competitive multi-agency pitch that lasted for well over 3 months, Parle Agro, the largest Indian beverage company has awarded its media mandate to Group M’s media agency MediaCom India. As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores. Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets
WARC Prize for Asian Strategy 2019 - winners announced BBDO Pakistan, DDB Mudra, McCann Worldgroup China and Mindshare China win Golds for UN Women Pakistan, Stayfree, Amazon and KFC WARC, the global authority on advertising and media effectiveness, announced the winners of its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas that have driven business results in Asia. Now in their ninth year, the awards were judged by a highly experienced panel of 25 agency- and client- side experts, who selected 18 winning campaigns for global and local brands, which showcase Asia's smartest thinking of breakthrough marketing ideas. Four Golds, six Silvers, eight Bronzes, as well as five Special Awards honouring specific areas of excellence, have been awarded. A Grand
Havas Media Group strengthens global strategy team with industry vet Havas International, the international client management unit of Havas Media Group, bolsters its strategic team with the addition of an industry veteran, Lizzie Nolan, who joins the global team as EVP, Managing Director for Strategy and Insights. Nolan, who has 20+ years in the business delivering strategies for broadcast programming and editorial communications, content, and brand planning in Europe and Asia Pacific, will report directly to Havas Media Group’s Global Chief Client Officer Marc Schader. “Lizzie is just the latest example of how we are making some big investments into further strengthening our leadership,” said Schader. “Her passion, understanding, and expertise in strategy development makes her a
Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, has bagged the creative and social media mandate for Antara Senior Living (a Max Enterprise). Interestingly, the brand and the agency had engaged in a partnership earlier to launch Antara Senior Living’s first ‘community’ in Dehradun. Speaking on the win, Amit Wadhwa, President, Dentsu Impact said, “This is our second innings with Antara and it’s a matter of extreme pride for us that they decided to partner with Dentsu Impact once again. With Antara Senior Living expanding into a larger audience space and moving into a new and exciting phase, coming back couldn’t have been sweeter. The interesting thing here is that we are looking at the brand holistically, which includes digital at the core of it.” Soumitra
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leadership talk

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  • What is more important: Go-to-market strategy or product development?

    What is more important: Go-to-market strategy or product development? Product development is a very exciting, time consuming stage in any business. It sits at the very core of your business. Many books have been written about it and blogs abound with the five things to do to make a great product. Be customer-centric, use agile methodologies, hire the best people, do continuous user-testing, data-driven feature development. Amidst all the catch-phrases, many entrepreneurs underestimate the complexity, time and money it takes to get your product to your customers. We were no different. Our product was great, and we have been great at owning customer-centricity but our Go-To-Market Strategy delayed our… Read more...



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