Lenskart is a brand that is revolutionising the eyewear business in India, with a rapidly growing business that reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind ‘home check-up service. Offering the best quality products at affordable prices, Lenskart has grown more than 200% in the last 2 years and the company is among the top 3 optical businesses in India today. From servicing 30 customers per day to more than 3000 today, the firm has come a long way. Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven

Smartron, India’s first global technology OEM and IoT brand, today, appointed BBH (Bartle Bogle Hegarty) as its creative strategy & advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media. Smartron was founded with a vision to build India’s first true global technology OEM brand that puts India on the innovation map of the world. The brand developed and recently unveiled the revolutionary tronX™ which is a highly intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to the core to offer personalised experiences, services and care to consumers across Home, Health, Infra and Personal verticals. After the launch of

Maxus was named as the Digital Agency of the year at the 22nd edition of Big Bang Awards 2017 (organised by Ad Club Bangalore). Enamor, the digital only client of Maxus bagged the highest number of metals in the digital category. Kartik Sharma, Managing Director - Maxus South Asia said, “We are extremely thrilled to win the Digital Agency of the year. These wins reiterate our belief and efforts towards becoming a digitally driven agency and pushes us to raise the benchmark with each passing year. We are grateful to our clients for reinstating their faith in us as we believe such wins are result of a great partnership between the agency and the brand.” GroupM, the world’s leading media investment group had recently announced the global merger of Maxus and MEC which will be now called

Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director. The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Anupama would be leading this team both on offline as well as digital creative front. Some of the agencies that Anupama has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as