Post by MediAvataar's News Desk
- Sep 22, 2017
Apple’s iPhone X is now a reality rather than the subject of rumor and, yes, it now has facial recognition, an all-screen design and a significantly faster processor. While commentators debate whether the iPhone X really is the “biggest leap forward since the original iPhone” it seems clear to me that the primary objective of the launch ...

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Post by Editor
- Sep 17, 2017
- 0
The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one complaint can quickly gain momentum, putting your brand’s reputation (and potentially, share price) at risk. In order to build lasting trust amongst your customers’ base, setting the stage for the creation of loyal brand advocates, it’s ...
Post by MediAvataar's News Desk
- Sep 13, 2017
- 0
Half of New Zealand businesses are falling behind as more consumers and businesses Switch On to contactless payments. Mastercard research found over 50% of bars, pubs, cafes and restaurants accept contactless payments, but half of Kiwi businesses are lagging in acceptance. “It’s great that half of Kiwi businesses understand the benefits they can get from accepting contactless payments and have turned the technology on. The Switch On campaign aims to ...
Post by Editor
- Sep 10, 2017
- 0
Companies are exploring innovative ways to package food as a “mood enhancer” for the wellness era. This August, Monarch Airlines introduced a mood-enhancing food menu to create a calmer in-flight experience for passengers. The “Mood Food” box features echinacea and liquorice ice-cream to boost immunity, green tea and lavender cakes for relaxation and herbal tea to reduce bloating. It follows Monarch’s research which found that 72% of British travellers ...
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Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as Chief Creative Officer. Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, Kissan, Nissan, Sony Max, Standard Chartered Bank and Adidas. For the record, Sengupta began his career at Mudra in 1993 (first in Bengaluru and then in Mumbai) and then moved on to Lowe Worldwide where he was executive creative director. He joined TBWA India in 2008 as national creative director, following which, he set up Nineteen Films in 2013. Sengupta holds a degree in economics from St Xavier's College in Kolkata and an MBA from the Faculty of
Lenskart is a brand that is revolutionising the eyewear business in India, with a rapidly growing business that reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind ‘home check-up service. Offering the best quality products at affordable prices, Lenskart has grown more than 200% in the last 2 years and the company is among the top 3 optical businesses in India today. From servicing 30 customers per day to more than 3000 today, the firm has come a long way. Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven
Smartron, India’s first global technology OEM and IoT brand, today, appointed BBH (Bartle Bogle Hegarty) as its creative strategy & advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media. Smartron was founded with a vision to build India’s first true global technology OEM brand that puts India on the innovation map of the world. The brand developed and recently unveiled the revolutionary tronX™ which is a highly intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to the core to offer personalised experiences, services and care to consumers across Home, Health, Infra and Personal verticals. After the launch of
Maxus was named as the Digital Agency of the year at the 22nd edition of Big Bang Awards 2017 (organised by Ad Club Bangalore). Enamor, the digital only client of Maxus bagged the highest number of metals in the digital category. Kartik Sharma, Managing Director - Maxus South Asia said, “We are extremely thrilled to win the Digital Agency of the year. These wins reiterate our belief and efforts towards becoming a digitally driven agency and pushes us to raise the benchmark with each passing year. We are grateful to our clients for reinstating their faith in us as we believe such wins are result of a great partnership between the agency and the brand.” GroupM, the world’s leading media investment group had recently announced the global merger of Maxus and MEC which will be now called
Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director. The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Anupama would be leading this team both on offline as well as digital creative front. Some of the agencies that Anupama has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as
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leadership talk

  • Moneesh Chakravarty, Marketing Head, Business Standard Moneesh Chakravarty, Marketing Head, Business Standard "The field for business print in India is quite small, and I respect (most of ) the players in it. They are trying out new things, in terms of content, packaging, communication, digital avenues, 360 degree activation, etc.; which is good for the industry. However, in the larger context of the competition I’d referred to, it’s a continuous learning curve for me." Said Moneesh Chakravarty, Marketing Head Business Standard. In an interview with MediAvataar India, Moneesh shred his idea of… Read more...


  • I am Into Digital Transformation. Wow, Let’s Talk. What?

    I am Into Digital Transformation. Wow, Let’s Talk. What? Off lately I have been meeting a whole lot of people in the ecosystem in Dubai who tell me they are into digital transformation and I get excited about the growing opportunities that is therefore getting created given Middle East is still a few years behind when it comes to knowledge and understanding of the digital eco-system. Though some of the best experiences of digital consumer journey, globally, are brands originating from here. I get excited given MEA is still way behind the APAC region leave alone developed markets like US however the moment I get into conversation with such… Read more...



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