Post by MediAvataar's News Desk
- May 29, 2017
PM Modi’s Twitter followers increased manifold and crossed the 30 million mark, growing seven times since 2014 ● Twitter Seva leveraged by more than 10 government partners for public service, recorded more than 1.2 million Tweets since inception Twitter is the best place to know what’s happening around the world and to talk about ...

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Post by MediAvataar's News Desk
- May 29, 2017
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Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published recently. The market will strengthen further in 2018, growing by 3.9%. The recovery will be led by luxury advertisers in the US, China and Japan, which together account for 80% of the growth in luxury adspend to 2018. This is the third annual edition of the ...
Post by MediAvataar's News Desk
- May 20, 2017
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As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates many would prefer to avoid. In January, Toyota was attacked for expanding in Mexico to sell more vehicles to Americans. More recently, Nordstrom experienced whiplash for dropping Ivanka Trump’s clothing line. Corporations and brands typically like to remain apolitical. But in this highly polarized, culturally-charged and social-mediatized moment, ...
Post by MediAvataar's News Desk
- May 18, 2017
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According to the findings of to the IAB Europe’s first Video Ad Formats survey the three most popular formats are in-stream pre-roll, out-stream in-article / in-page ads and the good, old fashioned 30 second spot redeployed from TV. Given we know that most people do not hang around to watch a video to completion it makes me wonder why the 30 second spot is still so popular. The most obvious answer, of course, is that people want to have a digital ...
Post by MediAvataar's News Desk
- May 14, 2017
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The ability to access information and entertainment instantaneously has led to the rapid developments of conditioned behaviours - people’s consumption of media and ability to connect and share information. People swiftly moved past the traditional value exchange of ads for television programming and entered a world where everything is accessible. Social media offered a place beyond publishers to connect and to share and gave the power back to the people. ...
Post by MediAvataar's News Desk
- May 08, 2017
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Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners, published . These two companies captured 64% of all the growth in global adspend between 2012 and 2016. The Top Thirty Global Media Owners report is Zenith’s unique ranking of the world’s largest media companies, and has been published since 2007. For this ...
Post by MediAvataar's News Desk
- May 03, 2017
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Smartphones to Represent 62 Percent of all Mobile Phone Sales in India in 2018 Current Scenario: As the Indian cellular market goes through consolidation and aggressive 4G roll out, demand for smartphones will continue to grow. With smartphone penetration maturing in many developed markets (see Table 1), continued growth in the world’s third largest smartphone market makes India an attractive market to device manufacturers. Smartphones in India are ...
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Maxus has won media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017. The Champions Trophy will be played from June 1 to 18 June followed by the ICC Women’s World Cup from 24 June to 23 July. Both these tournaments will be played in the United Kingdom. Maxus has previously handled several ICC campaigns in India including the ICC Cricket World Cup 2015, ICC World Twenty20 2014, ICC Champions Trophy 2013, ICC World Twenty20 2012 and ICC Cricket World Cup 2011. Commenting on the win, Kartik Sharma, Managing Director, Maxus says, “It's amazing to be associated with ICC again for the ICC Champions Trophy and ICC Women’s World Cup. We are grateful to continue this association with ICC over these years. Sports has been an important vertical for us and we are looking
MEC India Appoints Ex-eBay India Digital Marketing Head, Ravi Sekhar KV as Chief Digital Officer MEC India, a leading media agency, announced the appointment of Ravi Sekhar KV as Chief Digital Officer. Sekhar’s role at MEC will be to drive the agency’s end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, Managing Director, MEC South Asia. Sekhar is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led first-of-its-kind innovations such as eBay Daily, a tailored shopping experience offering
Law & Kenneth Saatchi & Saatchi goes Americana inside out with their latest campaign for Jockey India! Jockey, the leading American innerwear, active wear and leisurewear brand has launched a new range of products for men and women in the USA Originals collection. Ranging across products like briefs, vests, boxers, tracks, t-shirts, shorts and hoodies, this collection is inspired by everything American; the reds, blues and white, stars and stripes, the wild west and rock music. The campaign conceptualized and executed by Law & Kenneth Saatchi & Saatchi includes a TVC, Print, OOH and will also use radio and digital media for engagement and activation. The TVC, cut to the Joan Jett & the Blackhearts original song ‘I love rock n roll’, was shot in LA and Las Vegas, by
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberized coir mattresses. As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums. Speaking on the appointment, Mathew Joseph, Director, Duroflex said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of
Leading up to Mother's Day, Ogilvy Mumbai and Brooke Bond Red Label have launched something truly special. A series of unskippable 5 seconder pre-rolls, where moms talk to their ever-online kids. Harshad Rajadhyaksha, ECD, Ogilvy Mumbai told us about the thinking behind this work: The campaign is not born out of any duration restriction. It is born out of a very pertinent insight - The only way your mom can get your attention these days is if she appears in an un-skippable format. Kainaz Karmakar, ECD, Ogilvy Mumbai elaborated on the execution: In each of these commercials the mother makes a sharp point about losing the time of her children to their obsession with the internet. The beauty is, she uses the Internetto make this point. Abhik Santara, EVP, Ogilvy Mumbai: Red Label
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leadership talk

  • Rose Anderson Executive Director NYF Rose Anderson Executive Director NYF 2017 Inside NYF’s Radio Awards with Rose Anderson How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from the analog age. So, we canvassed industry leaders to join an Advisory Board and went to work. We had a new trophy designed: one that captures the magic of radio’s past while looking into its future. And the net… Read more...


  • 7 digital trends that will dominate in 2017

    7 digital trends that will dominate in 2017 As a digital marketing specialist, I often get asked by peers, clients and friends alike – “What can marketers look out for in the digital space next year?” Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that in my opinion will reign supreme in 2017. 1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well… Read more...



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