Post by MediAvataar's News Desk
- Apr 25, 2017
With A Fast Growing Base of 42+ Million Members in India, India continues to be LinkedIn’s largest market in APAC, and the second largest globally after USA LinkedIn, the world’s largest professional network, today announced that it has reached the 500 million member mark across 200 countries and territories. Having grown by more ...

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Post by MediAvataar's News Desk
- Apr 21, 2017
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Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published today. The market will strengthen further in 2018, growing by 3.9%. The recovery will be led by luxury advertisers in the US, China and Japan, which together account for 80% of the growth in luxury adspend to 2018. This is the third annual edition of the ...
Post by MediAvataar's News Desk
- Apr 09, 2017
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India’s internet economy set to become USD 250 Billion by 2020 – 7.5% of the country’s GDP With 391 Mn users, India has already become the second highest country in terms of mobile internet users. This is expected to grow rapidly to 650 Mn mobile internet users by 2020. At the same time, data consumption by 2020 could potentially increase 10-14 times. The Boston Consulting Group (BCG), along with The Indus Entrepreneurs (TIE), today released a report ...
Post by MediAvataar's News Desk
- Apr 09, 2017
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The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was commissioned by The&Partnership and m/SIX last year, and carried out over a period of 12 months by fraud detection specialists ...
Post by MediAvataar's News Desk
- Mar 30, 2017
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App Store Markets Grow Increasingly Global as Mature Markets Fuel In-App Revenue Growth, Downloads Soar in Emerging Markets App Annie, the most trusted mobile app data and insights company, today announced its second annual App Store Forecast Report, which projects global app store growth for the next five years. App Annie forecasts consumer spend on apps to reach $139 billion in revenue* in 2021 as maturing markets see strong growth in gross app store ...
Post by MediAvataar's News Desk
- Mar 27, 2017
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Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta. According to Facebook, over 150m Instagrammers use Stories daily across the world. This is almost the same number of users that the entire Snapchat app hit in December 2016 (161m). The new feature is ...
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Ogilvy India, in association with Ogilvy Pakistan, has done another heart-warming campaign for Shan Foods, one of Pakistan’s biggest brand of spices & recipe mixes. The campaign aims to bring new neighbours together using the power of food. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships. Sukesh Nayak, ECD, Ogilvy Mumbai: Everywhere in the world the neighbourhood has changed. But the connection shouldn't. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food. Nikhil Mohan, Vice President, Ogilvy Mumbai: The new campaign for Shan is the outcome of a wonderful
A startup for startups FCB Ulka, a leading, fully integrated marketing communications agency today announced the launch of their highly-hybridized service Bushfire, a one stop shop for start-ups. With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit. Bushfire is new kind of marketing and communications agency that is equipped to provide start-ups with all the services they would require in a menu format. It’s as simple as ordering food, off the menu! The model of typical start-ups defies structure and to serve the
Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its first TV commercial. Pulse Candy, with a tangy twist, makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of ‘Pran jaaye par Pulse na jaaye’, with quirky and humorous examples of how far people can go to save their favourite Pulse Candy. After all, one does not like to part with precious belongings. The first TVC, conceptualized by J. Walter Thompson Company, is the master commercial that outlines the length to which people will go to hide their Pulse
Dentsu Media has been awarded the media planning & buying for the entire portfolio of brands for Maruti Suzuki India (MSIL). The mandate starts in April and was finalized following a multi-agency pitch earlier this year. MSIL is by far the largest automobile company in India and is amongst the top 3 advertisers in the country. Dentsu Media will handle all media duties for Maruti Suzuki Corporate, Existing Channel & Nexa brands. A significant team comprising existing Dentsu Media members & handpicked experienced talent has been put together to handle this massive mandate. The scope of this mandate is a holistic integrated media & platform agnostic communications approach. Dentsu Impact & Isobar, the other arms of the Dentsu Aegis Network already handle large
In a significant development, FCB Interface today announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Gulshan will be based out of Mumbai and will be responsible for upping the planning ante at Interface. In his career spanning 15 years, he has worked across research, consulting and account planning at companies’ like TNS Middle East and Africa, DHL Europe, Lowe Lintas and JWT. He has won multiple Effies’ and worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico and many more. Most recently he has been in senior planning roles in Lowe Lintas in Bangalore and JWT and Publicis in Delhi. Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB
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leadership talk

  • Rose Anderson Executive Director NYF Rose Anderson Executive Director NYF 2017 Inside NYF’s Radio Awards with Rose Anderson How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from the analog age. So, we canvassed industry leaders to join an Advisory Board and went to work. We had a new trophy designed: one that captures the magic of radio’s past while looking into its future. And the net… Read more...


  • 7 digital trends that will dominate in 2017

    7 digital trends that will dominate in 2017 As a digital marketing specialist, I often get asked by peers, clients and friends alike – “What can marketers look out for in the digital space next year?” Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that in my opinion will reign supreme in 2017. 1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well… Read more...



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