Account won post a rigorous multi-agency pitch Following a competitive multi-agency pitch that lasted for well over 3 months, Parle Agro, the largest Indian beverage company has awarded its media mandate to Group M’s media agency MediaCom India. As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores. Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets

WARC Prize for Asian Strategy 2019 - winners announced BBDO Pakistan, DDB Mudra, McCann Worldgroup China and Mindshare China win Golds for UN Women Pakistan, Stayfree, Amazon and KFC WARC, the global authority on advertising and media effectiveness, announced the winners of its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas that have driven business results in Asia. Now in their ninth year, the awards were judged by a highly experienced panel of 25 agency- and client- side experts, who selected 18 winning campaigns for global and local brands, which showcase Asia's smartest thinking of breakthrough marketing ideas. Four Golds, six Silvers, eight Bronzes, as well as five Special Awards honouring specific areas of excellence, have been awarded. A Grand

Havas Media Group strengthens global strategy team with industry vet Havas International, the international client management unit of Havas Media Group, bolsters its strategic team with the addition of an industry veteran, Lizzie Nolan, who joins the global team as EVP, Managing Director for Strategy and Insights. Nolan, who has 20+ years in the business delivering strategies for broadcast programming and editorial communications, content, and brand planning in Europe and Asia Pacific, will report directly to Havas Media Group’s Global Chief Client Officer Marc Schader. “Lizzie is just the latest example of how we are making some big investments into further strengthening our leadership,” said Schader. “Her passion, understanding, and expertise in strategy development makes her a

Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, has bagged the creative and social media mandate for Antara Senior Living (a Max Enterprise). Interestingly, the brand and the agency had engaged in a partnership earlier to launch Antara Senior Living’s first ‘community’ in Dehradun. Speaking on the win, Amit Wadhwa, President, Dentsu Impact said, “This is our second innings with Antara and it’s a matter of extreme pride for us that they decided to partner with Dentsu Impact once again. With Antara Senior Living expanding into a larger audience space and moving into a new and exciting phase, coming back couldn’t have been sweeter. The interesting thing here is that we are looking at the brand holistically, which includes digital at the core of it.” Soumitra