HEADLINES
- Oct 21, 2021
Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective November 1st.
Shamsuddin (Shams) is a veteran of the industry, having launched Isobar in India in 2008, growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been ...
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TOP STORIES
- Oct 21, 2021
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Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TV
WARC Global Advertising Trends: The Investment Gap
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. ...
- Oct 06, 2021
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With the India Waale lifeline, the quiz show will give the audience a chance to partner with the contestants and share their prize money
BYJU’s comes onboard as the presenting sponsor
The show will premiere on 16th October 2021 and air every Saturday and Sunday at 8 PM COLORS, Voot and Jio TV
A format based on the evolved language of the new age India, a show that beautifully captures the country’s biggest dreams, a golden opportunity to win crores and ...
- Oct 04, 2021
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Home appliance advertising will exceed pre-pandemic level by 24% in 2023
• Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023
• India and Russia to lead with 18% and 16% annual growth respectively
Zenith forecasts that home-appliance advertising in 12 key markets* will grow ahead of advertising as a whole in 2021, expanding by 12.6% while total advertising grows by 11.5%. Forced to spend more time at home, consumers are ...
- Sep 26, 2021
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Millennials are more likely than other generations to spend on gold this festive season
With the festive season around the corner, YouGov’s Diwali Spending Index, an indicator of spending propensity, reveals a recovering appetite to spend during festive season among urban Indians.
At 90.71, the spending intent is higher than last year (80.96), however, it is yet to match the pre-pandemic times.
When asked about where they are planning to spend in the ...
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Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective November 1st.
Shamsuddin (Shams) is a veteran of the industry, having launched Isobar in India in 2008, growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including Digital Agency of the Year India three times. Shams was also awarded Digital Agency CEO by Media Ace and has been featured on Impact Magazine’s Digital Power 100 list two years in a row.
Shams commented: “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TV
WARC Global Advertising Trends: The Investment Gap
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are published today by WARC, the international marketing intelligence service, as part of its new WARC Data Premium suite, launched today.
The analysis finds that, as of the first quarter of 2021, social media now attracts more investment from advertisers than linear TV for the first time, however both media draw far
Al Jazeera English Earns Broadcaster of the Year, The Edge Picture Company is Production Company of the Year; 2021 Grands: My Octopus Teacher, All Creatures Great And Small, and The Last Dance
New York Festivals® Television & Film Awards announced the 2021 Storytellers Gala. World-class work created by global storytellers from 40+ countries was honored at the October 12th Storytellers Gala virtual event.
The 2021 TV & Film Awards were extremely competitive this year and the bar was set high. Compelling content from around the world impressed the Grand Jury. Winning entries showcased passionate and innovative storytelling that engaged viewers in a diverse number of genres including entertainment, documentaries, journalism, sports, promos, and corporate image films.
2021
As a key part of the dentsu India 2.0 transformation agenda, dentsu international has announced the creation of a new market leadership role of Chief Client Officer (CCO) and elevated Narayan Devanathan to this role for India.
Most recently, Narayan was CEO, dentsu Solutions, President, Strategy & Integration, dentsu India, as well as APAC Lead for Strategy & Consulting, dentsu Creative.
While a CEO for dentsu India is being recruited, Narayan will report into Peter Huijboom, Global CEO Media and Global Clients and interim Co-CEO for India.
Narayan will be responsible for driving a renewed focus on client-centric solutions and will partner Amit Wadhwa (CEO – Creative Service Line), Divya Karani (CEO – Media Service Line) and Anubhav Sonthalia (CEO – CXM Service Line) to
Sony Pictures Networks (SPN) India’s MD & CEO, N.P. Singh has been honoured as the ‘Media Person of the Year 2021’ by the International Advertising Association. He received the award from Shri Bhagat Singh Koshyari, Honorable Governor of Maharashtra.
The IAA Leadership Awards are among the most respected and distinguished leadership awards within the marketing, advertising, and media domain. In its eighth edition, the IAA Leadership Awards honoured prolific individuals for their invaluable contribution to their organization and the industry at large.
Mr. N.P. Singh has been a pioneer in transforming the Media and Entertainment industry and has contributed to this sector for more than two decades. His long-standing association with Sony Pictures Networks India (SPN) has played a
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leadership talk
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Mansi Darbar, Network VP, Corporate Strategy and Development at IN10 Media Network
You have had a diversified portfolio of leadership roles in leading OTT platforms and content studios in India. Can you tell us a bit about your journey?The world of media always excited me. Even as a child I was glued to the television set and wanted to understand & create content for the same. I have been fortunate to follow that dream.My career journey started with Big Synergy Media where I got to learn the craft of creating tentpole non-fiction… Read more...
OPINIONS
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Why there is a growing need for the brands to be sustainable?
Consumers in today’s world are more aware and concerned about the environment. They are increasingly becoming conscious of their existence and their role in the ecosystem. Therefore, consumers’ commitment towards sustainability can play an important role in their spending decisions. A recent BBC Global News study revealed that 81% of consumers in Asia Pac agree that demonstrating a commitment to sustainability adds value to the brand. Consumers expect action, not empty promises, from brands on sustainability. They are becoming ever more aware of their choices and expect brands to take responsibility towards following sustainable practices. The results across the board Read more...
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