22 January 2020 14:52

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Post by MediAvataar's News Desk
- Jan 21, 2020
Home cooked meals, active routine, having friends & family ties is the secret sauce to longevity as per India’s Ikigai - GOQii India Fit Report 2020 GOQii India Fit Report 2020 - India’s Ikigai: The Old Know Better but the Young Don’t Care’ 62% of people are either high risk or borderline as per the Health Risk Assessment (HRA) ...

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Post by Editor
- Jan 19, 2020
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Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade. From Optimistic Futures to openness and change in attitude towards once taboo topics, “The Future 100” annual report looks ahead to the defining trends in consumer behavior and innovation for 2020~ As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior ...
Post by MediAvataar's News Desk
- Jan 15, 2020
- 0
While bundling Apple TV+ at no additional cost with new devices is central to the group's TV and hardware strategy, with only 45 hours of premium, original programming (Nov 2019), the stand-alone $4.99 a month price for the streaming service make it currently the most expensive in the US on a cost-per-hour basis. Other similarly priced services, such as Acorn TV ($4.99), CBS All Access ($5.99), BritBox ($6.99) and Disney+ ($6.99) all offer over 3,000 ...
Post by MediAvataar's News Desk
- Jan 05, 2020
- 0
Walmart Media Group Expands Sponsored Search Offering Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, we grew our technology offering through the acquisition of Polymorph, strengthening our supply-side ad stack to deliver full native ad campaigns and reports to brands. We also brought on new talent across executive and engineering levels and achieved tremendous success with campaigns for ...
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iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India. As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of Paid Media duties. The agency bagged the account post a multi-agency pitch. Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.” Anika Agarwal, Director & Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance added, “At Max Bupa,
9 Global Executives Recruited to Select 2020’s Financial Category Entries New York Festivals® Advertising Awards unveiled the 2020 Financial Category Executive Jury (formerly Midas). This is the first year that the Midas Awards has merged with NYF’s Advertising Awards creating a new category group honoring campaigns that recognize all types of media used in financial services advertising and marketing. A prominent global panel will review all the shortlisted financial services entries selected by the international New York Festivals Grand Jury. NYF’s Financial Category Executive Jury is comprised of a diverse group of founding officers, creative partners, and executive creative directors from global advertising agencies as well as internationally recognized experts in financial
· Awards and Rankings claimed in advertising to be only from credible and independent bodies · Aims to curtail misleading claims, especially from educational institutes & healthcare services The Advertisement Standards Council of India (ASCI) has introduced guidelines (Appendix 1) for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly common for advertisers to make superiority claims in advertising for their products and services based on awards and rankings received. Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product, institute or service makes it superior and /or more authentic. The guidelines will lend assistance to advertisers for appropriate and correct usage of
Gender parity is represented in the President line-up for the first time in Cannes Lions’ history • The Presidents will lead the Cannes Lions 2020 juries, including the New Creative Business Transformation Lions jury Cannes Lions has announced the Jury Presidents selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 53% of Presidents are also women for the first time (up from 33% in 2019) –
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for Sugarlite. The agency will be providing strategic and creative services to shape the communication for the brand which will cut across geographies, demographics and mind-sets and deliver differentiated content with incisive insights. Sugarlite, which was launched in January 2019 is a premium sugar brand from India’s emerging wellness and health company, Zydus Wellness. A first of its kind sugar, Sugarlite delivers 50% less calories than regular sugar for the same degree of sweetness. The agenda of Sugarlite is to provide a healthy sugar to Indian homemakers and health seekers.
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